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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Clever ways to approach digital advertising in your game marketing. Podcast Full Interview : Audio Listen online or find it on more podcast services. Interested in learning more about how your video game, SaaS, software, or other digital goods business can partner with FastSpring? Let us worry about global payments and taxes.

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Subscription Billing for Businesses: Everything You Need to Know

Stax

This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries. As more subscribers join, manually sending out invoices will result in a storm of wasted paper, missed payments, and late penalties—none of which are beneficial to your business.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

The solution? Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. No one wants to be late to market.

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Using Facebook Lookalike Audiences to Grow Faster Online

Unbounce

You’ve moved your small business online , either with some landing pages or an ecommerce store. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling. Let’s make sure you’ve got everything you need to start advertising on Facebook.

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How to calculate LTV for Shopify Partner Apps

Baremetrics

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. What is a Shopify Partner App? Use Baremetrics to calculate LTV for Shopify Partner Apps How do you calculate LTV for Shopify Partner Apps? What is a Shopify Partner App? Table of Contents.

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How to calculate CAC for Shopify Partner Apps

Baremetrics

Much like Amazon, when Shopify first began, it was a simple shop and not the ecommerce platform we know today. What is CAC for Shopify Partner Apps? Use Baremetrics to calculate CAC for Shopify Partner Apps CAC for Shopify Partner Apps How do you calculate CAC for Shopify Partner Apps? Try Baremetrics free.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.