SaaStr
JULY 25, 2025
Dear SaaStr: How Do You Let Customers Know You Are Raising Prices? Raising prices is always a delicate process, but if you handle it well, it can actually strengthen your customer relationships. The key is to communicate clearly, justify the increase with added value, and give customers enough time to adjust. If you do raise prices, how about also adding more value than price increase?
Clouded Judgement
JULY 25, 2025
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now TAMs Lie One of the easiest traps I fall into as an investor (which is even harder during platform shifts) is trying to evaluate a startup through the lens of the existing market. But early in big transitions, TAM analysis often leads to the wrong conclusions.
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SaaStr
JULY 19, 2025
We took a look at the SaaS leaders that are doing well today, in today’s world and that have IPO’d in the past few years. Samsara, Toast, Klaviyo, ServiceTitan and Procore. Their Average Growth Rate in Year Before IPO: 63% (excluding prior generation) The Numbers *Top performer from prior generation of SaaS IPOs (2010-2015 era) The SaaS Leaders: 1.
USIO
JULY 22, 2025
If you’re building an AI-powered SaaS product, your focus is likely on creating amazing AI features — whether that’s smart automation, AI co-pilots, or data-driven insights. But at some point, you need to figure out how your customers will pay you. More than that, how you can embed payments seamlessly inside your app to deliver a smooth user experience and open new revenue streams.
Speaker: Kenten Danas, Senior Manager, Developer Relations
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
Stax
JULY 22, 2025
How many business applications does your company use? Most businesses use dozens of web applications and software to manage daily operations. Solutions to manage finances, communication tools, project management apps and many other solutions are used daily to keep your business in business. But what happens when your business processes require your software solutions to talk to each other?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
JULY 23, 2025
Dear SaaStr: What is RevOps Responsible For in a B2B Company? Managing revenue operations (RevOps) in a SaaS company is all about aligning sales, marketing, and customer success to drive growth efficiently. Here are some best practices that I’d recommend: Centralize Data and Metrics RevOps thrives on data. Build a single source of truth for all revenue-related metrics—pipeline, churn, CAC, LTV, NRR, etc.
BetterCloud
JULY 24, 2025
In today’s fast-paced digital world, managing SaaS applications is a complex task for IT leaders. The sheer volume of tools can overwhelm even the most seasoned professionals. Yet, mastering SaaS management metrics is crucial for optimizing software ecosystems. These metrics provide insights into application performance, security , and cost-effectiveness.
USIO
JULY 23, 2025
As businesses continue to modernize their payment operations, digital disbursements have become a powerful alternative to traditional methods like checks and wires. They offer speed, flexibility, and seamless automation—but with that convenience comes heightened scrutiny around security. When you’re moving funds at scale, safeguarding sensitive data and protecting against fraud isn’t just a best practice—it’s imperative.
How To Buy Saas
JULY 25, 2025
Why “affordable” link packages tempt (and trick) SaaS founders Affordable link packages promise “50 backlinks for $500,” and to a lean SaaS team that sounds like instant authority—higher rankings, more demos, easy win. Reality check: most bargain bundles rely on thin blog networks that Google’s SpamBrain now ignores [1]. Pay for spam, lose the cash, stay marooned on page three.
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Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.
Scytale
JULY 25, 2025
If you’re running a SaaS company, especially one in or even remotely related to healthcare, you’ve probably come across HIPAA compliance by now. And if you’re like most businesses, that word likely triggers one thing: stress. While HIPAA is a serious regulation with real consequences , it doesn’t have to be overly intimidating. In fact, once you break it down, achieving and maintaining HIPAA compliance is very doable – especially with the right roadmap and support.
SaaStr
JULY 24, 2025
Don’t look now but guess who’s crushing it in the frenetic age of AI? Oracle. SAP. And enterprise leader ServiceNow. Crushing it. 22% growth at $12.5 Billion in ARR — and accelerating. And AI is the accelerant. Even for some of the established leaders in SaaS and enterprise software. ServiceNow: the renewal rate every B2B company dreams of Even at $12.5B ARR, they just … never leave pic.twitter.com/6oGigsHnON — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) July 23,
FastSpring
JULY 22, 2025
Today’s subscription businesses demand more than one-size-fits-all workflows. Software companies, SaaS platforms, mobile apps businesses, and AI solutions need flexible tools that adapt to their business. At FastSpring, we’ve always operated as a developer-first platform, building tools and services to help you create, customize, and optimize every part of the subscription lifecycle.
ChurnZero
JULY 18, 2025
Quick summary: Everboarding is a continuous, adaptive approach to customer engagement that extends onboarding across the full customer journey. By personalizing support and education over time, everboarding helps CS teams increase retention, reduce churn, and deliver ongoing value. A comprehensive onboarding strategy is still at the top of any customer success team’s list.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Sales Hacker
JULY 23, 2025
The GTMnow Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Erica Anderman is the co-founder and COO of Foodini, an AI-powered platform solving food allergy and dietary transparency through data infrastructure. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partnerships, and RevOps.
Tom Tunguz
JULY 22, 2025
The internet is about to look a whole lot more like the online advertising world. No, I don’t mean there’ll be more ads. In fact, I think there’ll be far fewer. But the technology stack for content distribution will mirror the architecture that has been implemented in the online ad world. As we’ve reached the AI search tipping point , publishers face an existential challenge : ensuring AI systems use their content in answers to maintain relevancy.
SaaStr
JULY 24, 2025
Dear SaaStr: What Are The Top 10 Things To Put in a Series A Deck? The most important components of a Series A pitch deck are: The One-Slide Summary. Make The First Slide Sell The Deal : Your first slide should sell the entire company on its own. It needs to answer the “Why You Should Invest in Me” question in one glance. Include your tagline, key metrics, team highlights, product, and financial goals.
Teamgate
JULY 23, 2025
Explore essential tools for reducing customer churn, leveraging predictive analytics, and improving retention strategies for sustainable growth.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Chart Mogul
JULY 24, 2025
Startup branding isn’t just for later-stage companies with big budgets. It’s something early-stage startups can (and should) care about from day one. The reason is simple: you already have a brand. The question is whether you’re shaping it on purpose. So, a better question would be: Why should early-stage startups care about branding? Branding happens, … Startup branding isn’t just for later-stage companies with big budgets.
User Pilot
JULY 19, 2025
What’s your biggest challenge with customer success? Onboarding new users effectively. Driving adoption of key features. Collecting and acting on user feedback. How are you currently tracking user activation? With product analytics tools, but it’s hard to see the whole picture. Manually, which is time-consuming and often inaccurate. We aren’t formally tracking activation at the moment.
FastSpring
JULY 21, 2025
FastSpring is thrilled to announce our participation at ChinaJoy 2025, China’s premier digital entertainment expo taking place Aug. 1-4 at the Shanghai New International Expo Centre. As one of the world’s most significant gaming industry events, ChinaJoy provides an unparalleled platform for connecting with both domestic and international game developers, publishers, and industry leaders under this year’s inspiring theme, “Gather What You Love.” Before diving into C
The Daily Egg
JULY 22, 2025
Free trials are one of the most effective ways to earn trust, reduce friction, and get your product in users’ hands fast. But giving away. The post Free Trial Marketing Strategy: How to Convert More Users appeared first on The Daily Egg.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Clouded Judgement
JULY 18, 2025
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Return of the Point Solution Different type of post this week. Instead of macro commentary, market commentary or some specific piece of AI commentary, I thought I’d treat this weeks post more as a personal journal entry.
User Pilot
JULY 22, 2025
If you’re interested in Segment competitors, you’ve probably considered Segment for gathering your first-party event data. It promises the 360-degree customer view that every product manager needs. However, Segment isn't perfect. It has no native product analytics feature. It’s one of the slower CDP options. And its pricing punishes experimentation.
FastSpring
JULY 24, 2025
TL;DR: More mobile apps are monetizing by selling subscriptions on their websites to drive user acquisition, keep more revenue, and own their user relationship, especially now that steering iOS users to your site is allowed in the US. Giants like Netflix, Spotify, Disney+, and others already monetize directly. While the approach changes the user journey, it can boost revenue margins by more than 30%.
SaaStr
JULY 25, 2025
I just watched a founder blow their shot at an easy deal in real-time with me. The CEO of a marketing platform sent me what was actually a pretty strong pitch. Good positioning, clear value prop, strong social proof. The kind of outreach that usually gets a response. And in fact, he offered to solve a real problem we need solved. The timing of the pitch and value prop was perfect.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Neil Patel
JULY 20, 2025
If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started.
USIO
JULY 21, 2025
In 2024, over 90% of consumers said they prefer to receive bills digitally—but nearly half of U.S. businesses still rely on paper mail. Why? Because the transition from print to digital sounds more like a tech project than a business upgrade. Take this real example: A growing utility company in the Midwest had been printing and mailing over 40,000 paper bills a month.
Tom Tunguz
JULY 21, 2025
OpenAI receives on average 1 query per American per day. Google receives about 4 queries per American per day. Since then 50% of Google search queries have AI Overviews , this means at least 60% of US searches are now AI. It’s taken a bit longer than I expected for this to happen. In 2024, I predicted that 50% of consumer search would be AI-enabled.
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