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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

." @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. We went pretty deep on: The real role of AI in marketing today Does everyone just want to be a strategist now?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

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Top 10 Sessions for SaaStr Annual 2023 — So Far: Monday.com, Craft Ventures, Datadog, YCombinator, Lattice and More!!

SaaStr

Monday.com co-CEO Eran Zinman and Jason Lemkin do a deep dive on how Monday’s business model really works. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Is it all about AI?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

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Doubling Down: Nina Achadijian, Partner at Index Ventures

SaaStr

The company is an AI platform that empowers teachers to give instant, personalized feedback to students, based in San Francisco. We were really impressed with Class Companion’s founder Avery Pan’s clear vision and mission to help teachers leverage AI to improve education. Our current set of funds totals $3.4B. #3.

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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

Some more recent commitments like Modal (high performance cloud), Cast AI (DevOps automation platform), Betterstack (see inside any tech stack and resolve incidents) or Abacum (financial planning & accounting platform) give a hint on what we’re intrigued by at the moment. 2024 is also a year of truth.

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Four key insights for SaaS and CS leaders from the 2024 B2B SaaS Benchmarking Survey

ChurnZero

The 2024 B2B SaaS Benchmarking Survey by SaaS Capital is the most comprehensive and up-to-date source of its kind for SaaS and customer success leaders who want to know where they stand compared to peers and competitors. You can watch the webinar in full here, or scroll on to discover four essential insights from this year’s survey.