The Complete Guide to SaaS Pricing Strategy
Tom Tunguz
FEBRUARY 26, 2025
AWS, Twilio, Heroku, etc. The Hidden Costs of UBP While UBP offers many advantages, it does come with tradeoffs: Complicates churn measurement : If a customer uses your product intermittently (every third month, for example), standard monthly churn calculations will show the account churning and reactivating, skewing your metrics.
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