article thumbnail

The Expanding Role of Marketing in SaaS Companies

Tom Tunguz

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In higher price point sales, sales picks up the customer after the customer indicates an intent to purchase.

article thumbnail

SaaS Office Hours at Redpoint with Bill Macaitis

Tom Tunguz

How do I create the right kind of recruiting process? On November 4, we’ll chat with Kenny van Zant, the creator of high velocity inside sales techniques and flywheel business models. Two weeks later, SaaS Office Hours will host Pete Koomen, founder of Optimizely to talk about product management from the very earliest days.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. What that means is people are confronted with the reality of should I buy data or should I buy groceries? I’m from South Africa.

Scale 169
article thumbnail

PODCAST 86: Strategic Vs Tactical Approach in Sales Planning with Mary Rogul

Sales Hacker

This week on the Sales Hacker podcast, we speak with Mary Rogul , a VP Sales Consultant, who’s currently an Enterprise Sales Advisor at Crayon. Fresh out of college, Mary started out in accounting, but it didn’t take long before she began a 20-year sales career that led her through Monster.com, HubSpot, and several others.

Scale 52
article thumbnail

From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix Van de Maele, Co-Founder and CEO of Collibra, will be joined by Teddie Wardi, Managing Director of Insight Partners, to unpack how he built a unicorn company from idea to conception to record growth.

article thumbnail

What's up, Slack attack?

ProfitWell

We want to hear your thoughts on it all—from content design to data sets. Patrick explores data from over 15k SaaS companies on what separates the average businesses from the unicorns and the benchmarks for a company built to stand the test of time. Look out for us in Ireland. Plus, Patrick's on lock to speak to the whole crew there.

article thumbnail

Strategic Finance in Today’s Market: A Tactical Guide to Building & Scaling Your Team with IVP

SaaStr

The Accounting Team Responsibilities: Financial recording and reporting Compliance, Audits Accounts Payable/Accounts Receivable Tax, Treasury Your accounting team makes sure every financial transaction is recorded correctly and categorized. Capital Raising Manage and execute equity and debt transaction to raise capital.

Scale 189