Tom Tunguz

SEPTEMBER 21, 2014

Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. Since at least 2010, Tableau has been run profitably. Today, we’ll examine Tableau, the market leader for data visualization software.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

FastSpring

JUNE 19, 2019

“The ad-supported service is a subsidy program that offsets the costs of new subscriber acquisition. Engagement drives conversion from free consumption to a paid subscription.”. We make our freemium product work so well, If they like our product, very soon they are going to pay for the subscription,” he said.

Payment Methods 72

Payment Methods Trends Payments Payment Services 72

SaaStr

JUNE 4, 2019

So, I’ve had success at running surveys and getting customer feedback in various places including at LinkedIn where when I was there in 2010, we started something called global recruiting trends and to this day they still run that type of research although the format as you would expect has shifted over the years. The fifth thing here.

Sales Recruiting 171

Sales Recruiting Scale Underperforming Technical Team Pricing 171

SaaStr

NOVEMBER 28, 2019

Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Customer Lifetime Value (LTV). & a few others.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. Are users automatically billed or signed up for recurring payments?

Payment Solutions 98

Payment Solutions SaaS Payments Payment Methods Strategy 98

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. And the opportunity ahead is only getting bigger.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStock

MARCH 20, 2019

ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Founded: 2010. Based in: Boston, MA. ProfitWell.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

ChurnZero

JANUARY 13, 2022

“Not only have we accomplished major milestones in terms of organic growth, but our acquisitions have made us a force within the compliance industry. This role is made for her,” said Kirsten Davies, SVP and Chief Information Security Officer, The Estée Lauder Companies. markets at Blackbaud. Customer Success Around the Web.

VP of Engineering 98

VP of Engineering Customer Success Outsourcing Services Technical Review 98

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Hitenism

JANUARY 16, 2017

Customer acquisition costs are higher because there are lots of tools that make marketing and sales more efficient, adding to the competition. While paid acquisition and content marketing delivers value by educating customers, free tools deliver direct value by helping customers with their jobs. It’s not so easy anymore.

Scale 147

Scale Venture Capital SaaS Headcount 147

SaaStr

OCTOBER 24, 2019

Jos White : We were fortunate enough to lead a Series A investment into Tradeshift back in 2010, I think. Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments. You pay a subscription.

Payments 103

Payments Payment Features SaaS Payments Underperforming Technical Team 103

SaaStock

MARCH 20, 2019

ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Founded: 2010. Based in: Boston, MA. ProfitWell.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

SaaStr

MARCH 20, 2019

Sameer joined the company in 2010, when Citrix acquired VMLogix, where he served as CEO and doubled revenues during each year of his tenure. Sameer joined the company in 2010 when Citrix acquired VM Logix, where he served as CEO and doubled revenues during each year of his tenure. It’s super interesting there.

Underperforming Technical Team 124

Underperforming Technical Team Development Software New CTO 124

SmartKarrot

JANUARY 18, 2022

Found by Girish Mathrubootham and Shan Krishnasam in 2010, Freshworks specializes in providing SaaS customer engagement solutions to businesses of all sizes. Chargebee’s subscription-based PCI recurring billing platform interacts with major payment gateways to automate invoicing, payments, and email alerts for successful transactions.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Tim has 30 years of experience in building, launching and growing successful enterprise software businesses.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Tim has 30 years of experience in building, launching and growing successful enterprise software businesses.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Tim has 30 years of experience in building, launching and growing successful enterprise software businesses.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SmartKarrot

JANUARY 22, 2021

As we are constantly grappling with the new-generation subscription-based economy, we have learned that a low barrier entry also signals a low barrier to exit. 2005 – 2010: Automation and Marketing plugs in Engagement and Sales. It’s no wonder that the subscription economy has changed the game altogether.

Customer Success 10

Customer Success Scale Artificial Intelligence Cloud 10

ProfitWell

JULY 15, 2019

Bundled service providers like AOL have phased out and cloud-based subscription services are enjoying their time in the sun. We’ve got words like subscription, ad supported, license, and ASP, that are well understood. Fast forward to the mid-aughts. Dyson's projections prove accurate, and the web is saturated with free content.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

SmartKarrot

JANUARY 28, 2022

It includes many payment choices and real-time tracking features and provides a SaaS-enabled platform for managing taxi management’s end-to-end business activities. Founded in: 2010. The intuitive and data-driven platform offers a cloud-based HR platform that allows organizations to streamline their HR and talent acquisition processes.

SaaS Payments 10

SaaS Payments Payment Solutions Payment Methods Payment Services 10

Sales Hacker

SEPTEMBER 15, 2020

So, I was fortunate to see how acquisitions work, especially in the digital media space. And eventually, together we led the evolution of Sports Fight into LeagueApps and we raised some new financing, quads together some checks and started to build out that platform for most of 2010.

Leadership 63

Leadership Payments Scale Payment Methods 63