We?re About To See a Lot More SaaS Debt
SaaStr
JUNE 5, 2020
2004 Salesforce IPO Brought Financial Capital to SaaS Founders. With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . What if a $5m ARR SaaS startup could do the same? .
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