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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

Below, you’ll find a collection of articles and interviews that tease out the dynamics of ecosystems, platforms and partnerships. In this fascinating interview with our Director of Content John Collins, the head of Salesforce Incubator Mike Kreaden gives a deep dive on the evolution of one of the most successful platforms in SaaS. ? ?.

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Customer Feedback Loop: What is it and How To Close it

User Pilot

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. This piece will show you what the customer feedback loop means for your SaaS, different ways to gather feedback, and how to close the loop. Upselling can come much later.

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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

User Pilot

The 2022 NPS benchmark for SaaS is 41. NPS is a type of user survey developed in 2003 by Bain & Company. The benchmark for SaaS is higher, though. According to NICE Satmetrix, the average NPS score for SaaS is now at 41. NPS survey best practices for SaaS. Two questions are ideal in an NPS survey.

Scale 82
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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.

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Building Customer Success Into The DNA of Your SaaS Start-up - An Interview With Aaron Fulkerson, CEO, MindTouch

Outseta

By Geoff Roberts 20 min read As the SaaS business model has matured over the course of the past decade, it's fair to say that awareness of the importance of the customer success function has escalated dramatically. If you're interested in listening to the audio version of this interview, here's what you'll find.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

In Today’s Episode We Discuss: * How did John make his way into the world of SaaS over 2 decades ago and how did that lead to his running a $3Bn ARR business line at Adobe and lead to his joining Domo? Below, we’ve shared the transcript of Harry’s interview with John. Harry Stebbings: We are back in the world of SaaS.

Scale 209
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SaaStr Podcasts for the Week with PatientPop and Plaid — August 16, 2019

SaaStr

Having seen multiple scaling culture, where do SaaS organisations tend to break down both in terms of culture and process? Below, we’ve shared the full transcript of Harry’s interview with Justin Welsh. And today we touched on some more personal elements of scaling SaaS companies. Where do many leaders go wrong here?

Scale 133