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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

Below, you’ll find a collection of articles and interviews that tease out the dynamics of ecosystems, platforms and partnerships. In this fascinating interview with our Director of Content John Collins, the head of Salesforce Incubator Mike Kreaden gives a deep dive on the evolution of one of the most successful platforms in SaaS. ?

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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.

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SaaStr Podcasts for the Week with PatientPop and Plaid — August 16, 2019

SaaStr

Below, we’ve shared the full transcript of Harry’s interview with Justin Welsh. I graduated school in 2003 and my dad had been in sales for 41 years. And I jumped in in 2003, and to be very honest, for the first six years of my career, I sort of had this very meandering career where I moved from small town to small town.

Scale 131
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Building Customer Success Into The DNA of Your SaaS Start-up - An Interview With Aaron Fulkerson, CEO, MindTouch

Outseta

If you're interested in listening to the audio version of this interview, here's what you'll find. If the audio version of the interview isn't right for you, a slightly trimmed down transcription of the interview is available below. Enjoy! -- Geoff Roberts: Hi everybody. So I went around to the different product teams.

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The Best NPS Tools & Software + How to Use Them to Cut Churn by Up To 30%

User Pilot

So since Reicheld published his seminal Harvard Business Review article “ The One Number You Need to Grow ” in 2003 – NPS rapidly grew to prominence. You can also automatically invite certain segments of users to interviews with it. Today, 55% of businesses say that they depend on it.

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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

User Pilot

NPS is a type of user survey developed in 2003 by Bain & Company. This feedback could take the form of an interview or a more extended survey. Offer incentives when asking people for surveys that will require an additional time commitment. Userpilot is a fantastic tool for collecting and analyzing NPS feedback.

Scale 98
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Disrupting the Desk Phone: How and Why We Made a $50M Acquisition with Dialpad (Video + Transcript)

SaaStr

So, I joined Google early on in 2003. I remember going through the interviews with some of the board and actually asking them, “Do you think I’m ready to do this?” Dan O’Connell: Yeah. It’s funny. The first engineer that I sat next to … And I was in sales. So it’s funny. My dad was a CEO.