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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

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The Four Key Trends of the Startup Acquisition Market

Tom Tunguz

The startup acquisition market is poised to have its best year in nearly a decade. I’ve observed four: The total number of startup acquisitions has remained relatively constant over the past 14 years. But, the amount of large, disclosed startup acquisitions has decreased by about 25% in the past 14 years.

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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. Jason Lemkin: Oh, I see. Ryan Smith: The Smith family. That’s it.

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The Investment Patterns of SaaS Companies in Sales and Engineering Over Time

Tom Tunguz

But do newer SaaS companies actually spend less on sales and engineering than their older counterparts? In fact, the 2014 cohort of public SaaS companies spend more on sales & marketing and engineering than previous IPO cohorts. There’s no clear difference, then, in sales spending. 1998 34 11.

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SaaStr Podcast 215: Ryan Smith, Qualtrics Co-Founder & CEO On The Things Nobody Tells You About an $8 Billion Acquisition

SaaStr

Qualtrics Co-Founder and CEO Ryan Smith sits down with SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Here’s what Jason and Ryan talk about: Why did Qualtrics turn down a $500M acquisition offer in 2012? Ryan Smith: 500 million in sales.

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From $800k to $274M in 4 Years - The Story of Ariba

Tom Tunguz

Before its acquisition, which was consummated at the highest historical multiple of any software company , Ariba was the largest independent procurement software business. in sales and marketing efforts in the years before generating more than $200 million in revenue. Ultimately, SAP acquired the company in 2012 for $4.6B.

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The Innovator's Solution for SaaS Startups - The Flywheel SaaS Company

Tom Tunguz

In the Innovator’s Dilemma for SaaS Startups , I outlined the path of many software companies, which disrupt incumbents by first serving the small-to-medium business and then move up-market by transitioning to serve larger enterprises with outbound sales teams. The enterprise sales team is exclusively inbound.