Chart Mogul

JULY 6, 2023

Net MRR Churn Rate = (Churn + Contraction MRR) – (Expansion & Reactivation MRR) / (MRR at start of period) A quick example: let’s say a subscription SaaS business charges $10 a month per user seat. With 200 clients, their MRR stands at $2000. source: Tomasz Tunguz Expansion revenue costs less than new logo acquisition.

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Aaron Beashel

MARCH 9, 2018

MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers. It’s free to send less than 2000 emails per month, with paid pricing plans going up from there. If so, then it may be possible to adopt a touchless acquisition strategy. Adoption Cycle.

Scale 192

Scale SaaS Payments B2B Strategy 192

Baremetrics

SEPTEMBER 23, 2021

If you want to get in-depth metrics for your SaaS or subscription business, start using Baremetrics today with a 14 day free trial. CAC (Customer Acquisition Cost) The two rules of calculating CAC Why does CAC matter? CAC (Customer Acquisition Cost) As the name suggests, CAC is the cost of acquiring one new customer.

Subscription 102

Subscription Payment Features Churn Acquisition 102

FastSpring

FEBRUARY 13, 2020

A study by Price Intelligently found the monetization of a company can affect the growth of a company nearly four times more than acquisition. However, once you see the features of the television on the website, next to similar products worth $2000 and $5000, all of a sudden, $1000 seems a reasonable price to pay. Image Source.

Pricing 79

Pricing SaaS Acquisition Enterprise 79

FastSpring

OCTOBER 25, 2019

If the customer doesn’t stay with the company long enough to at least break even on acquisition costs, it can sink the business. It’s this period, the Customer Acquisition Cost (CAC) Payback Period, that companies need to keep an eye on to maintain profitability. But here’s the catch for SaaS companies. His advice?

Payments 61

Payments Scale SaaS Payments SaaS 61

ProfitWell

FEBRUARY 13, 2019

Good morning my subscription fans. I’m Abby Sullivan, here with your latest in subscription news and recurring revenue resources with this episode of Subscription60. According to research from the Forbes Global 2000, only one in eight companies stick the landing. Let’s kick it off. Here we go, at Subscription60.com.

Subscription 45

Subscription Payment Features Revenue Software Development 45

User Pilot

OCTOBER 29, 2023

If you can see the perceived customer value decrease, they may eventually cancel their subscription. This would result in the same monthly recurring revenue of $300,000 ($150 x 2000 businesses). Customer Acquisition Cost (CAC) – this metric can help find which customer segment is the most cost-effective to acquire.

SaaS 94

SaaS Interviewing Pricing Market Research 94

SaaStr

OCTOBER 24, 2019

I’m an entrepreneur-turned-investor, co-founder of an early generation one, SaaS company called Message Labs that we founded in 2000. Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments.

Payments 103

Payments Payment Features SaaS Payments Underperforming Technical Team 103

SaaStock

MARCH 20, 2019

ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Founded: 2000. Based in: Boston, MA. ProfitWell.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 215

Scale Leadership Strategy Technology 215

ProfitWell

FEBRUARY 26, 2020

Customer retention can hold more weight than acquisition. Higher retention also leads to lower customer acquisition costs, meaning you and your team are wasting less revenue and time. Focusing on customer retention isn’t just about saving your revenue, it’s about keeping customers happy and willing to continue their subscriptions.

Payment Solutions 52

Payment Solutions Retention Payments Software Review 52

Natalia Luneva

DECEMBER 17, 2020

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over twenty thousand companies. Patrick on LinkedIn.

Pricing 80

Pricing Strategy SaaS Software Review 80

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SaaStock

MARCH 20, 2019

ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Founded: 2000. Based in: Boston, MA. ProfitWell.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

SaaStr

NOVEMBER 7, 2019

What you’re not solving for them and how you could be solving it through just integrations, because the reality is organizing an event has 2000 categories of businesses that are involved in one way or another and we couldn’t tackle them all, even if we wanted to. Renaud Visage: It’s if its like a acquisition business.

Payments 120

Payments Merchant Services Payment Solutions Payment Services 120

Kellblog

FEBRUARY 2, 2023

While staggered boards and poison pills can stave off hostile takeovers, the best protection against an undesired acquisition is a high stock price. It was a flashback to enterprise reporting circa 2000 (back when you had the report backlog ) and I was instantly hooked. Retain is the new add.

Software Review 120

Software Review Development Team Review Underperforming Technical Team Scale 120

SaaStr

JUNE 7, 2019

SMBs, higher curn, usually lower acquisition costs, make sure that your support model can support scales and it’s hard, not impossible, but it’s hard to build a very large business out of SMBs. One, you said about SMBs and the customer acquisition cost obviously being lower. Is that six months? Is that 12 months?

Outsourced Development 132

Outsourced Development Outsourcing Services Sales Hiring Scale 132

All that Saas

JULY 8, 2021

According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. Free – free forever, includes 2000 contacts, up to 12,000 emails per month with basic templates. Klaviyo offers the same set of features for both the free and paid plans on a monthly subscription basis.

Software Review 52

Software Review Software Marketing Scale 52

SmartKarrot

OCTOBER 7, 2020

No doubt, new customer acquisition is still a major need for any sustainable business, retaining existing ones is a new need specific to the SaaS industry. The concept is that instead of recovering your ROI on a SaaS business through a one-off purchase, the customers are expected to pay the recurring cost in a longer duration.

Retention 10

Retention Revenue SaaS Software Review 10

ProfitWell

JULY 15, 2019

Freemium in its infancy: 1982-2000. Bundled service providers like AOL have phased out and cloud-based subscription services are enjoying their time in the sun. We’ve got words like subscription, ad supported, license, and ASP, that are well understood. To start us off in this first chapter we want to see where it all started.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

SaaStr

FEBRUARY 22, 2019

As for Nick, prior to Gainsight he was the CEO @ LiveOffice where he grew cloud archiving ARR from $2m in 2008 to $25m in 2011 and drove and negotiated the acquisition by Symantec for $115m in cash. Nick Mehta: I remember in 2000, the internet market had fallen apart. I eventually ran another Saas company which I ran and then sold.

Sales Hiring 116

Sales Hiring Customer Success Scale Sales Recruiting 116

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Tim has 30 years of experience in building, launching and growing successful enterprise software businesses.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Tim has 30 years of experience in building, launching and growing successful enterprise software businesses.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Tim has 30 years of experience in building, launching and growing successful enterprise software businesses.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SmartKarrot

JANUARY 22, 2021

As we are constantly grappling with the new-generation subscription-based economy, we have learned that a low barrier entry also signals a low barrier to exit. 1995 – 2000: The Rise of Customer-Centric Business Outlook. 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms. Customer Success: Present.

Customer Success 10

Customer Success Scale Artificial Intelligence Cloud 10

SmartKarrot

JULY 8, 2020

As this study in the Harvard Business Review showed, subscription customers, if given a fabulous experience, were 74 per cent more likely to renew as against the 43 per cent who didn’t have a good experience. The Salesforce integration helps you use customer acquisition data to build continuity once users are in your platform.

Software Review 10

Software Review Customer Success Systems Review Pricing 10