SaaStr

FEBRUARY 7, 2023

1,000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 1.5 Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa. Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

VP of Engineering 231

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 231

SaaStr

JULY 29, 2020

Juggling People, Processes & Priorities: CTO Leadership Lessons from the Front Lines. How to Design and Build a SaaS Platform Pressure Tested for the Enterprise. The Secrets to Vertical Growth: What It Really Takes to Build a $1B+ SaaS Company. Trisha Price. Cofounder, CEO. Marianna Tessel. Intuit. [link] .

Technical Cofounder 192

Technical Cofounder Enterprise New CTO CTO 192

ProfitWell

FEBRUARY 14, 2020

These days, every time you look at a pricing page, it seems there are three to five options staring back at you. Sometimes, you can’t help but wish for an easier way to buy SaaS. It’s no secret that tiered plans are rapidly becoming the gold standard of pricing for SaaS. What is flat rate pricing? And lots of them.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks. Is There an Ideal Churn Rate for SaaS?

Benchmarks 139

Benchmarks Churn Payments SaaS Payments 139

ProfitWell

JANUARY 10, 2020

For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. But with the complexity of SaaS products comes an unlimited number of marketing possibilities. What is SaaS marketing? SaaS marketing is strategic promotion for software-as-a-service (SaaS) companies.

Marketing 94

Marketing Strategy SaaS B2C 94

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 212

Part-Time VPE Technical Cofounder CTO Hire New CTO 212

Chargify

MARCH 25, 2019

But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. To help, we’ve put together a list of the four strategies that are key to selling SaaS. The freemium pricing model allows clients to experience your product prior to purchase. Have a Trial or Freemium Offer.

SaaS Payments 54

SaaS Payments Payment Methods Subscription Payment Features 54