Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury
Andreessen Horowitz
APRIL 23, 2024
Alex: The other side of the equation on customer acquisition is monetization. One of the criticisms of SMB software is that each customer can only provide so much revenue. BILL started much heavier on subscription, but has really leaned into payments over the last several years. It’s a transaction business.
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