Remove Payments Remove Product Marketing Remove Retention Remove Revenue
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Alex: The other side of the equation on customer acquisition is monetization. One of the criticisms of SMB software is that each customer can only provide so much revenue. BILL started much heavier on subscription, but has really leaned into payments over the last several years. It’s a transaction business.

Payments 103
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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. The Types of Platforms.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. Be relentless about building features that increase retention. Even modest impacts to churn for SMBs can have a huge impact on your business. And measuring it.

SMB 350
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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. What is CAC payback?