Dear SaaStr: What is RevOps Responsible For in a B2B Company?
SaaStr
JULY 23, 2025
Managing revenue operations (RevOps) in a SaaS company is all about aligning sales, marketing, and customer success to drive growth efficiently. Build a single source of truth for all revenue-related metrics—pipeline, churn, CAC, LTV, NRR, etc. Focus on Net Revenue Retention (NRR) NRR is the most important metric in SaaS.
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