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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. Click To Tweet.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

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Buy vs. Build: The Subscription Billing Iceberg Effect

Chargify

Managing offers, reliable billing, and subscription lifecycle management is complex, creating an iceberg effect for companies that decide to tackle it on their own. It allows us to upgrade, downgrade, or cancel a client’s subscription easily. Unnecessary revenue leakage occurs through failed and delinquent payments.

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45 – Technical leadership (from a past CTO, CEO, Director of Engineering, and Coder), with Cynthia Del’Aria

Natalia Luneva

Cynthia helps business owners turn their idea for an app, custom software, subscription product, or website into higher profit with higher margins. She is currently on the verge of starting a new FinTech startup which will be her fifth but she has built close to 100 startups for other people over the years.

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Changing Your Pricing Model: How Hired Went from a Transactional to a Subscription Model

OpenView Labs

Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. While there are many tactical elements to consider, the most successful pricing strategies are built on a strong, almost philosophical foundation: that your pricing needs to be a win-win that works for both your customers and your company.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. Tweet this quote.

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It’s Wise to Question the Big Assumption about Consumption Pricing

OPEXEngine

Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models” headlined a recent TechCrunch article. It’s the kind of notoriety that is leading to a wave of consumption pricing for new software companies and causing established companies to consider whether they too should switch to a usage-based model.

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