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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Perfectly position the product/service to their prospects. Speak empathetically to their prospects and develop stronger connections as a result. Your sales team.

Scale 113
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How to Get Started With Video Marketing

Neil Patel

Businesses and marketers alike have taken note, diverting budgets towards hiring videographers to create new marketing materials for their website, email outreaches, social media, and even “OTT” video adverts on streaming platforms. Better engagement on your social media posts? Consider this: how would you define success?

Marketing 145
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.

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12 Best Landing Page Examples

Neil Patel

And that can be easily noticed when you click on ads you see on social media. We’ll go over each one’s strengths and weaknesses while making sure you find one that fits your exact business. You’ve got to know exactly what offer you want to present in your landing page before creating it. That of course is not a bad thing.

Scale 142
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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Unfortunately, your in-house team doesn’t have the required expertise to push through change. Our team at Neil Patel Digital has compiled the ultimate guide below to help you understand the nuances of working with a consultant for the best results. Spot knowledge gaps and weak points in strategy, and ask for alternatives.

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The 6 Best Ways for Building SaaS Customer Loyalty

Totango

You can consider your customer to be in the onboarding phase right up until they start to gain value from your products and services. After all, you want them extract value out of the products and services you sold them. #2. That means responding to customer phone calls, emails, or even comments on social media with empathy.

SaaS 74