Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JULY 9, 2019

The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. ” At this point we were offering the service for free. The competitors of the customer that we offered the free service now wanted to pay us for it.

Scale 158

Scale Sales Recruiting Scaling SaaS Payments 158

Unbounce

SEPTEMBER 16, 2021

billion in revenue from Google Ads alone the year before. Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. I highly recommend Predictable Revenue from Aaron Ross.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. So I got really lucky early.

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

SaaStr

JUNE 10, 2021

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.

Outsourcing Services 139

Outsourcing Services Marketplace as a Service Outsourced Development Scale 139

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Which cost us $6000 and within a couple years drove more than $64 million in net new revenue.

Sales Hiring 127

Sales Hiring Sales Recruiting Scale Software Review 127

SaaStr

JUNE 10, 2020

The true test of marketers. Are you a revenue driver or a cost center? Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. And that of course affected everything we were doing in marketing.

Travel 171

Travel Marketing Scale Outsourcing Services 171

SaaStr

AUGUST 7, 2021

Michelle Pietsch VP of Revenue @ Dooly. Nikita Miller VP of Product @ Dooly. Brittany Bingham, VP of Marketing @ Guru. Sara Hicks, VP of Product, Commerce @ Mailchimp. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Mariela Towers, Head of Marketing @ BEE.

VP of Engineering 262

VP of Engineering Technical Cofounder CTO Coach CTO Hire 262

SaaStr

SEPTEMBER 24, 2021

Kady Srinivasan, Head of Marketing @ Klaviyo. Jessica Weimer Vice President, Global Revenue Marketing @ Podium. Suzanne Xie, Head of Invoicing @ Stripe. Amisha Gandhi, SVP, Marketing @ Tipalti. Tolithia Kornweibel, Chief Revenue Officer @ Gusto. Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth.

VP of Engineering 268

VP of Engineering Technical Cofounder CTO Coach CTO Hire 268

SaaStr

APRIL 30, 2022

Average Revenue per Customer. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

Unbounce

JUNE 16, 2020

Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. This generates recurring revenue. Already pretty valuable, right?). That’s huge!

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

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Payment Solutions Payments Outsourcing Services SaaS Payments 142

Chargify

AUGUST 17, 2017

Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

SaaStr

JULY 22, 2020

At the time, there may be four or five other firms doing this same strategy of investing somewhere between $500,000 and $2 million into companies that were just getting started we would call it pre product market fit. But we think of it as being sort of CO conspirators with the founders pre-product market fit.

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Venture Capital Investment Travel Marketplace as a Service 214

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Predictable Revenue. Learn more about Predictable Revenue at their site. You can click here to watch the brief, useful video and/or scan the announcements below.

Sales Hiring 185

Sales Hiring Scale Payment Features Marketplace as a Service 185

Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Just look at subscription analytics startup ChartMogul whose brand and product are now a household name in the SaaS community.

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Underperforming Technical Team Scale Payments Payment Services 183