Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. The average conversion rate for SaaS companies varies between 18.6%

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s get right to it!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack.

Payments 120

Payments Scale Scaling Revenue 120

FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. What is Price Localization.

Payment Methods 79

Payment Methods SaaS Payments Payments Pricing 79

User Pilot

JUNE 29, 2022

Some of the best customer segmentation tools in the market are Userpilot, Baremetrics, Heap, Kissmetrics, Segment, Amplitude, Mixpanel, Piwik PRO, Reveal, and Google Analytics. This data enables product managers, customer success, and marketing teams to detect friction points and unravel product growth opportunities.

SaaS Payments 98

SaaS Payments Software Review Payment Solutions Payment Methods 98

User Pilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. TL;DR A product satisfaction survey is a type of survey that measures your customer’s overall satisfaction with a product or service. There are five types of product satisfaction surveys: NPS surveys.

Scale 97

Scale SaaS Payments Payment Solutions Payment Services 97

Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Be Lean and Agile to Reduce Customer Churn in SaaS.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine product-market fit.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. Bad customer service. Poor onboarding.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

User Pilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. What types of questions should SaaS include, and why?

Onboarding 52

Onboarding SaaS Payments SaaS Underperforming Technical Team 52

Casey Accidental

OCTOBER 27, 2020

This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Integration platforms are ubiquitous in SaaS.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

FastSpring

MARCH 27, 2023

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. Ryan Austin 01:00 Sure.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

ChurnZero

MAY 20, 2021

Even for more tenured Customer Success organizations, it’s an ongoing challenge to maintain consistency and perspective in your strategies and processes – keeping the customer at the center of your bustling and expanding operations. Traits: Product-market fit. $6M Pre-Build Phase. You don’t know why your customers churn.

Customer Success 90

Customer Success Payments Payment Services Scale 90

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 167

Sales Hiring Scale Payment Solutions Banking 167

SaaStr

APRIL 30, 2022

So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. Why do developers love SaaS products?

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

SaaStr

JUNE 14, 2019

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. In Today’s Episode We Discuss: * How did Dave make his way into the world of SaaS over 20 years ago? How do they set up the process from there? 242: It’s the employees’ market.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. And finally, the evolution of B2B SaaS billing. What’s the next milestone disrupting the market? Sales in a product-led initiative: feat. The particular resource we’re looking at here is all about sales in a product-led world.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 124

B2C Payments SaaS Payments B2B 124

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Anita Toth. Annette Franz. Annette Franz.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

SEPTEMBER 3, 2019

At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past.

Acquisition 137

Acquisition Software Review Payment Methods Marketplace as a Service 137

SmartKarrot

MAY 17, 2022

Pre-startup stage Startup stage Scaling and Growth stage Maturity stage. This is an especially important stage, especially for SaaS startups. This is the stage where you identify an existing problem and understand how your product or service solves the problem. Like what you are reading? Sign up for our newsletter.

Startup 10

Startup SaaS Payments Payment Services Sales Hiring 10

SaaStr

NOVEMBER 21, 2020

As for Rob, before founding Salsify, he was the first-ever product manager at Cambridge Semantics and before that was a Senior Product Manager @ Endeca helping grow the company to it’s $Bn exit. How does Rob think about the bundled vs unbundled thesis within SaaS? How does Rob think about usage vs seat-based pricing in SaaS?

SaaS Payments 249

SaaS Payments Scale Payment Services Payment Solutions 249

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. I interviewed Michael about successful global marketing strategies. Individualistic markets, like the U.S.

Payment Solutions 118

Payment Solutions SaaS Payments Strategy Software 118

Intercom, Inc.

NOVEMBER 27, 2019

It requires thinking at a different scale. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. Product, marketing, and sales are table stakes for growth.

Payments 186

Payments Scale Revenue SaaS Payments 186

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145