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The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Intercom, Inc.

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Then they seed it in the market, running beta tests and iterating on features. Eventually they ramp up their go-to-market efforts.

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. The Types of Platforms.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Product/market fit has a positive slope.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

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What is SaaS Marketing? The Ultimate Guide

User Pilot

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?