Marketing New CTO Revenue SMB 
SaaStr
JULY 31, 2022
Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 8 Signs a New VP Won’t Work Out. An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it. A deep dive on selling to SMBs and more from SaaStr Europa.
SaaStr
MAY 10, 2023
And second, it’s similar to the apps many of us build, sell, and market ourselves. Combining Strong Growth With A New Level of Efficiency. Revenue Up 30%, but Employee Count Only up 10%, to 7,055. At the end of the day, in SaaS, efficiency really comes from growing revenue faster than headcount.
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SaaStr
JULY 13, 2023
Q: Where Should SDRs Report — Marketing or Sales? It’s too much to learn on the fly for most new VPs of Sales. On the flip side, marketers, whether you call them SDRs or BDRs, are more of a demand-gen marketer and may have their own team. Amazing outbound works for sales and marketing and funds.
SaaStr
JANUARY 12, 2022
Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. That you can’t have a majority of y our revenue dependent on one customer. Your key champion might buy just 1 or 2 new products a year.
SaaStr
MARCH 7, 2021
You can do the drip marketing campaigns if you have to. That’s not good enough, especially in competitive markets. We did it by focusing on second-order revenue to generate low-cost leads, and by taking in 110%+ of our MRR each month in cash. 5/ Moving from CTO-led -> VPE-led dev team. More here.
SaaStr
JUNE 1, 2021
In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.
SaaStr
MARCH 12, 2019
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
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