article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Cold Outreach. Free Trials.

article thumbnail

Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.