User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 87

Strategy Marketing SaaS Customer Lifetime Value 87

ProfitWell

JANUARY 14, 2020

It feels a bit tedious, but after conducting the hard work of market research and setting prices, it’s an important step to make sure those efforts don’t go to waste. What subscription companies can learn from small business pricing sheets. Perform market research. Calculate profit margins.

Pricing 52

Pricing Market Research Subscription Payment Features 52

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Products achieve success because they solve user problems well. For that, you need product discovery , which involves customer and market research.

Management 95

Management SaaS Metrics Retention 95

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Loyalty rewards program.

Customer Lifetime Value 93

Customer Lifetime Value Retention Marketing Scale 93

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Tracking LTV is especially important for DTC companies that follow a subscription model, meaning customers pay them a recurring price to receive products on a scheduled basis. Monthly Recurring Revenue (MRR).

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

SmartKarrot

DECEMBER 24, 2021

Failure to meet the right product-market fit . But, in reality, it is related to the market. As stated earlier, you should also be sceptical in estimating your revenue after the initial launch and scaling up of your product. Bad market selection as a result of poor market research . Final Thoughts .

Underperforming Technical Team 10

Underperforming Technical Team Technical Review SaaS Systems Review 10

User Pilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Specify product vision and create the product strategy.

Management 40

Management Software Review SaaS Technical Review 40

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 87

ChatGPT SaaS Payments Marketing Social Media 87

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Get your free Userpilot demo today!

Marketing 96

Marketing Underperforming Technical Team Onboarding Metrics 96

SmartKarrot

JANUARY 21, 2021

Some of the key responsibilities in SaaS product management include-. Researching. Most product professionals’ conduct research to get expertise about the company’s product, market, target audience, user personas, statistics, and competitors. Charting product vision. Sharing and communicating vision.

Management 11

Management SaaS Scale Underperforming Technical Team 11

User Pilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Conducting market research.

B2B 85

B2B Marketing Sales Hiring Social Media 85

User Pilot

APRIL 26, 2024

The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate.

Customer Success 52

Customer Success Customer Lifetime Value SaaS Churn 52

FastSpring

FEBRUARY 23, 2023

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. So you better make sure that you understand when you’re getting in this market, that you’re at that same level of quality as any German business otherwise, that is a big barrier.”

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

User Pilot

JULY 6, 2023

SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score, customer satisfaction, product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Why do you need SurveyMonkey alternatives?

Payment Solutions 93

Payment Solutions Payment Methods Software Review Payments 93