User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Let’s get right to it! Book the demo to see how!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. Baremetrics on the other hand monitors subscription revenue for businesses that bring in revenue through subscription-based services.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

ChurnZero

MAY 20, 2021

Chasing the wrong priorities and investments can quickly snowball and compound over time, resulting in stunted progress and flatline growth. That’s why it’s essential to invest in the people, processes, and technologies that create the most value for your customers and your organization. Traits: Product-market fit. $6M

Customer Success 90

Customer Success Payments Payment Services Scale 90

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . The following 4 metrics are critical to the valuation of a private SaaS business. SaaS Metric #1 – Annual Recurring Revenue (ARR). Almost all revenue is from new contracts.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

OCTOBER 15, 2023

The journey in SaaS encompasses numerous ‘micro-conversions’—pivotal actions a user undertakes from signup to final payment. By enhancing the customer experience, CRO ensures a seamless user journey and brings financial benefits such as lowering acquisition costs and enhancing Monthly Recurring Revenue (MRR).

SaaS Payments 105

SaaS Payments Payment Methods Payment Solutions Payments 105

SaaStr

NOVEMBER 16, 2022

You’ll never scale revenue if you can’t get two people to hit quota. Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. But you can’t hire a growth marketer, a true demand gen marketer too early.

Sales Hiring 223

Sales Hiring VP of Engineering Payment Methods Scale 223

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. What is Buffer.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaSX

FEBRUARY 28, 2021

In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. For example, a 1:1 capital efficiency ratio means you’re earning one dollar for every dollar you invest into company growth. Revenue per Employee. That’s a revenue treadmill.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Intercom, Inc.

NOVEMBER 27, 2019

But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world. Product, marketing, and sales are table stakes for growth. Invest in the five stars for growing your market.

Payments 186

Payments Scale Revenue SaaS Payments 186

FastSpring

MARCH 27, 2023

Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams. There are now over 150 enterprise companies using the platform. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market.

Payment Solutions 111

Payment Solutions Payment Services SaaS Payments VP of Engineering 111

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. What is Buffer.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Sales Hacker

MAY 15, 2023

Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit. This approach allows you to validate your business idea and create better products while keeping costs low.

Sales Hiring 87

Sales Hiring Scale Outsourcing Services Payment Services 87

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

DECEMBER 26, 2019

Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup. Alice : Definitely pre-product market fit. We’re still at a stage where the product evolves a lot. Guillaume : Keep the mic. Guillaume : Yeah. Let’s give it some hope.

Sales Hiring 156

Sales Hiring Payment Methods Payment Solutions Marketing 156

ProfitWell

OCTOBER 16, 2019

Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2% Image via Recurly.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

SEPTEMBER 3, 2019

Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. It’s not even close. So I realized during that time … Let me take one more step back.

Acquisition 145

Acquisition Software Review Payment Methods Marketplace as a Service 145

Totango

MAY 19, 2020

Perhaps the most important thing you can do to reduce customer churn in the SaaS market is to prove the value of the time and resources your customer has invested with you. You can help your customer extend their business dollar further by reducing renewal and contract fees or offering flexible payment terms.

SaaS Payments 77

SaaS Payments Churn Payment Solutions Payment Methods 77

SmartKarrot

JULY 13, 2020

It is a known fact that MRR aka Monthly Recurring Revenue is a lifeline for SaaS business. Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. Statistics claim that by the year 2023, the business shall grow at a compound rate of 17% with over $60 million.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

SaaStr

NOVEMBER 2, 2019

And so I’m so thrilled to welcome back Krish Subramanian, founder and CEO at Chargebee, the startup that lets you go beyond payment, billing, and recurring invoices to delivering subscription experiences that wow and what they’re doing now in the world of rev ops, trust me, it’s pretty mind blowing.

Scale 134

Scale SaaS Payments Sales Recruiting Payment Services 134

SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Sometimes we call ourselves experts in failure. Like any good list, I have a top ten list.

Sales Hiring 171

Sales Hiring Scale Payment Solutions Banking 171

SaaStr

JUNE 14, 2019

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. You have PE platform roll-ups.

Sales Hiring 149

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 149

SaaStr

JULY 8, 2020

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. Jason Lemkin: Anyone post-revenue. Aileen Lee: And hi, everyone.

Investment 167

Investment Technical Review Part-Time VPE Development Team Review 167

Andreessen Horowitz

NOVEMBER 28, 2023

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. So we didn’t have product market fit for that. And we were tiny.

Merchant Services 81

Merchant Services Payment Methods Payments Payment Solutions 81

SaaSOptics

APRIL 14, 2022

The revenue gained from a fixed pricing model is easy for finance teams to recognize; however, you could easily overcharge or undercharge your customers based on their product usage. Usage-Based/Metered Pricing: Usage-based pricing aligns monetization with how customers actually consume your products and services.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

SaaStr

APRIL 30, 2022

Average Revenue per Customer. They love consuming SaaS products not because of the billing model, but because of the delivery model. The last kind of constituent here is investors and business owners. And basically SaaS revenue models is just magical for investors and for businesses. SaaS businesses have churn.

SaaS Payments 231

SaaS Payments Metrics Payment Methods Scale 231

Buffer Resources

OCTOBER 2, 2023

After nearly going under twice due to cash flow issues, she finally cracked the code for success, transforming her business from a $20,000 loss in December of 2020 alone to achieving $1 million in annual recurring revenue (ARR) just two years later. Business Snapshot Years in business: 6.5

Payment Methods 114

Payment Methods Sales Hiring Payments Business 114

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. Navint clients expect vendor-neutral recommendations and best practices in implementations and integrations.

Payments 53

Payments Technology Scale Revenue 53

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

ChurnZero

APRIL 27, 2021

As ChurnZero recently secured a Series B investment bringing our total funding that has been raised to date to $35 million, we thought we’d take a look back and see the role that Customer Success plays at each respective stage of funding for SaaS companies. And we thought, who better to ask than those that chose to invest in us along the way.

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

User Pilot

AUGUST 14, 2023

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Activation: Users realize the value of your product ( Aha! How to build a growth marketing strategy?

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. Rob Gonzalez: So if you were building a commerce platform today, for example, you wouldn’t do it as single tenant, effectively, deployments.

SaaS Payments 261

SaaS Payments Scale Payment Services Payment Solutions 261

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. How the hell does that happen? And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

SEPTEMBER 13, 2020

We celebrate businesses like that, and of course, the platform we’re on today with Zoom, that has really become a communications platform that’s defining this COVID era. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering. We call that a second act.

Sales Hiring 158

Sales Hiring Scale Payments Cloud 158

User Pilot

OCTOBER 30, 2023

Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. But the product analytics platform isn’t without limitations.

Engagement 52

Engagement Payments SaaS Payments Payment Services 52