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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. Let us worry about global payments and taxes.

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How to Start an Online Store

Neil Patel

Are you planning to launch an online store? The ongoing pandemic has caused online shopping to soar , with most people staying home. But that doesn’t take away the challenges involved in launching an online store, especially if you don’t have any ecommerce experience. How do I create an online store?

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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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How to Create a Services Marketplace

Neil Patel

Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests. Food delivery service marketplaces are expected to reach $154.34 That’s not all.

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis. Some may use cloud platforms for online solutions.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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What is an Ecommerce Manager?

FastSpring

Who makes sure all your online transactions run smoothly? Who creates an online marketing strategy that’s consistent with company goals and objectives? And who manages the ecommerce team that creates a seamless online customer experience? Yep, the Ecommerce Manager gets to do it all. Know the Customer.