Investment Market Segmentation Pricing Underperforming Technical Team 
SaaSOptics
AUGUST 11, 2022
So far this year, only 42 companies have priced IPO offerings. With the current market looking less than optimistic, how should you plot your next move? The acquirer gets an opportunity to grow market share without doing the heavy lifting of growing and scaling an existing business. Reevaluate your billing and pricing models.
User Pilot
APRIL 19, 2024
Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.
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SaaSOptics
MAY 19, 2022
Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy.
Outseta
JANUARY 20, 2020
I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. We mostly succeeded. I’m proud of all that.
ProfitWell
DECEMBER 4, 2019
An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Do I have a strong monetization strategy in hand for when I do decide to seek some form of investment?
FastSpring
APRIL 13, 2023
When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce.
Kellblog
DECEMBER 27, 2021
Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. What drives these disruptive cycles: Feature creep , which leads to market overshoot over time. Tech bubble relents. Miss, until recently.
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