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Pricing Strategies to Combat Stagflation

FastSpring

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. When FastSpring’s Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the most essential growth levers they employed to meet their next revenue goal.

Pricing 135
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Set up a demo or try it out for yourself.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

They also talked about the difficulties — and potential advantages — of selling into small businesses, taking alternative approaches to interviewing candidates, and the importance of keeping culture a vital part of a company as it scales. Alex: Let’s dive into your business models. It’s a transaction business.

Payments 103
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User Profile: What Is It and How to Create One?

User Pilot

If you use social networking platforms (and who doesn’t), you already know what a user profile is. Product usage data captures how users interact with the product to inform development and engagement strategies. Technographic details on devices and platforms used to ensure compatibility and support across technologies.

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How to Build a Winning Customer Communication Strategy: 10 Best Practices

User Pilot

TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Use in-app messages to improve customer communication. Leverage AI to improve your microcopies.