article thumbnail

How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Engage in Direct Feedback: Regularly solicit feedback from your subscribers through surveys, interviews, and focus groups.

article thumbnail

Willingness to Pay in SaaS: Definition, Calculation, Factors + More

User Pilot

One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. If you can see the perceived customer value decrease, they may eventually cancel their subscription.

SaaS 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

User Pilot

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

B2B 87
article thumbnail

ChatGPT for Product Managers: 13 Best Prompts

User Pilot

1: Perform market research Unmask your rivals with ChatGPT market research. Find the top competing products in your sector, identify alternatives, get market size information, perform a SWOT analysis, etc. ChatGPT performs market research. What is the annual growth rate of the market?

ChatGPT 90
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Employee satisfaction score : Satisfaction and engagement among employees are typically measured through anonymous employee surveys and one-on-one interviews. Conduct market research. It considers subscription fees, additional purchases, upgrades, and renewals. Come up with product and new feature ideas.

article thumbnail

Product Success in SaaS: Best Practices for Product Managers To Drive Product Success

User Pilot

For that, you need product discovery , which involves customer and market research. For example, product managers and product owners should make a habit of interviewing customers regularly to identify new opportunities. Products achieve success because they solve user problems well. How can you know what problems to solve?

article thumbnail

3 Steps to perform a pricing audit and maximize profitability

ProfitWell

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.