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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Revenue growth rate : This measures the rate at which the company’s revenue is growing over a specific period. It reflects the effectiveness of the company’s sales and marketing strategies , market demand for its products or services, and the ability to capture market share.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Monetization.

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Customer Onboarding Process: Steps, Best Practices & Templates

User Pilot

Understand Your Customers To design a successful customer onboarding process, research your customers to understand their goals , problems, and the context in which they operate. If the completion rates are low, investigate the root causes by conducting interviews, sending targeted surveys, or analyzing session recordings.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. Determine what your competitors are doing.

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Global Marketing Strategies for SaaS and Software

FastSpring

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. You can stream the full episode below or read highlights from our conversation.