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Five years ago Brian Rothenberg joined Eventbrite to start its cross-functional growth team. Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. I’m still doing growth stuff here today and having a lot of fun.
Those working in growth and retention must continually seek “fresh powder.”. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Switching to a different service is something that takes a lot of effort. You joined on the supply side, correct?
Even as the company begins to expand, it’s important to prioritize these one-to-one conversations because understanding how your users interact with your product is actually the key to healthy growth. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close.
Using data and customer success stories , you’ll need to identify your Aha moments, Activation points, and ways of optimizing engagement to promote retention that will lead you to identify your North Star metric in four steps. Focus on Impact : It helps teams prioritize customer experience , which leads to improved acquisition and retention.
What strategies can you implement to drive acquisition and retention faster? About the author – Maja Voje Maja is the founder of Growth Lab and has directly helped over 500 companies—including Google, Miro, and Rocket Internet—develop growth strategies. It’s 2023, and customers have options. But how do you do that?
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. any of it?—?to
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