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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

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User Profile: What Is It and How to Create One?

User Pilot

This article focuses on user profiles in the SaaS context. Demographic information like age, gender, location, and income helps tailor services for different population segments. Transactional data on purchases, plans, and payments enables revenue analysis, recommendations, and frictionless buying experiences.

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

It will also guide you through uncovering and harnessing these insights in your SaaS business. Similarly, in-app behavioral data can help you to optimize the user experience, and event data can reveal areas of improvement in your conversion funnel. This article explores what data-driven insights are and why they are important.

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Here’s Who’s Hiring a VP of Sales in January

SaaStr

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. 10 Rules to Being a VP of Sales in a Startup. The 5 Characteristics of a Great Sales Leader. More on this opportunity here.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Different Types of NPS Surveys and When to Use Each

User Pilot

It’s best to send transactional NPS surveys: During the onboarding process to get insights into the customer experience. Upon a customer service call to measure customer satisfaction with the help received. Invite passives to interviews to learn more about their expectations. Video calls work best for this sort of interview.

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Preparing for Third-Party Audits: Best Practices for Success

Scytale

A third-party audit is an assessment of a company’s internal controls, security practices, or compliance processes conducted by an independent auditing firm. Process improvements: The audit process often identifies areas for improvement in your internal controls, security procedures, risk management, and governance.