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User Profile: What Is It and How to Create One?

User Pilot

If you use social networking platforms (and who doesn’t), you already know what a user profile is. This article focuses on user profiles in the SaaS context. Demographic information like age, gender, location, and income helps tailor services for different population segments. Lik e event tracking or surveys.

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

Thus, properly harnessing data-driven insights is key to achieving product growth and business success. It will also guide you through uncovering and harnessing these insights in your SaaS business. To learn how this can help your business, book a demo today. Gather data. Visualize data to uncover insights.

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. More established professionals and businesses (less students and early-stage startups). That includes: A global focus.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Here’s Who’s Hiring a VP of Sales in January

SaaStr

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. 10 Rules to Being a VP of Sales in a Startup. The 5 Characteristics of a Great Sales Leader. More on this opportunity here.

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Preparing for Third-Party Audits: Best Practices for Success

Scytale

We’ll share insider tips to help you approach your next audit with confidence, sail through with flying colors, and get back to business as usual. A third-party audit is an assessment of a company’s internal controls, security practices, or compliance processes conducted by an independent auditing firm.

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Different Types of NPS Surveys and When to Use Each

User Pilot

It’s best to send transactional NPS surveys: During the onboarding process to get insights into the customer experience. Upon a customer service call to measure customer satisfaction with the help received. Invite passives to interviews to learn more about their expectations. Video calls work best for this sort of interview.