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Gina Gotthilf on growing Duolingo to 200 million users

Intercom, Inc.

Our chat covers how gaming principles influenced her growth experiments, her team’s most successful retention tactics, and much more. Adam: How was the transition from classic marketing to working more with designers and engineers on the growth team? The metrics that matter most.

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How to Launch a Subscription Box For Your Company

Neil Patel

Subscription boxes, then, offer much-desired entertainment value, as well as (hopefully) value for money. Develop a Business Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. How to Create a Subscription Box. Ready to create your subscription box?

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What Is Product Intelligence?

User Pilot

It’s what helps teams build great product experiences. Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. A product either needs to entertain, inspire, or inform customers. How cross-functional product and growth teams collaborate in real-time.

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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Entertaining? Alex is the boss. Videos are the way forward, right?

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PODCAST 173: Training Leaders Create Leaders with Keith Daw

Sales Hacker

Know why you’re training your team before you start. Learn how the team follows up with every lead in record time after virtual events and turns them into revenue. Building those kinds of processes and then developing that training. powered by Sounder. What You’ll Learn. Keep the four S’s in mind when setting goals.

Scale 104
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7 Companies Show you their Customer Experience Strategy

Upscope

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. They don't really believe in NPS and they're willing to be bad for some customers. Question 3: Who are you willing to be bad for? Contents Why have a CX Strategy. The weird thing?

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How to Get Started With Video Marketing

Neil Patel

Entertaining Videos. As time goes on, you’ll develop a stronger understanding of what type of video content works and what doesn’t. As your video marketing strategy develops over time, you can upgrade and invest more time and money into video creation. Overall, balance storytelling and metrics. The best part?

Marketing 145