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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). A good idea is a good idea, after all. MSPOT stands for: Mission - rarely changes. Brand equity.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. And interestingly, nothing really on Uber is new. It’s push button, get connected to the world.

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Intercom’s Jonathon Colman on why content designers should do less

Intercom, Inc.

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Our conversation covered, surprisingly, everything from flat-Earthers to J.R.R.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. Anita Nielsen. Anita Nielsen is a best-selling author and sales performance coach.

Scale 130
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Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

Buffer Resources

When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. In this article, we’ll dig into the factors that you should consider when making this important marketing strategy decision and help you find your social media sweet spot.