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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

B2B 87
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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Economic slumps and declines are difficult enough to navigate as it is.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

So, whether that's increasing executive leadership updates, employee advocacy programs, or social media managers posting on company pages in the first person, that personalized touch will shift LinkedIn's tone in a way we haven't seen before. How will you be incorporating LinkedIn into your social media strategy in 2024?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

So, whether that's increasing executive leadership updates, employee advocacy programs, or social media managers posting on company pages in the first person, that personalized touch will shift LinkedIn's tone in a way we haven't seen before. How will you be incorporating LinkedIn into your social media strategy in 2024?

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Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)

SaaStr

But when none of them offered a good deal, Mailchimp walked away, convinced they wouldn’t entertain any more talks on acquisition. Mailchimp has always garnered attention and interest with its off-the-wall, standout branding strategy. Chestnut describes his successful SaaS product strategy: “Make small bets. Key Takeaways.

SMB 190
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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. years of runway and are below the Rule of 40.

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7 Companies Show you their Customer Experience Strategy

Upscope

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. Below we'll stick to a simple definition and then show you 7 examples of how companies implemented CX strategies. Contents Why have a CX Strategy. You'll need: A CX vision.