Sales Enablement, SaaS and Growth
OCTOBER 16, 2017
The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. While there’s a talented and growing body of practitioners that are doing sterling work to advance the industry and sales performance, for the most part, there’s a distinct lack of standardised sales enablement best practices, planning models and frameworks.
A Smart Bear
OCTOBER 17, 2017
Forget work/life integration for a minute. How much time do you have, regardless of partitioning? From your 24-hour daily allotment, the 1950s-style break-down is 8 hours for work, 8 for home and commute, and 8 for sleep and ablutions. So, “work” and “home” are the two things in which you can spend 40+ hours per week. This is the amount of time it takes to tackle something huge.
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InsightSquared
OCTOBER 16, 2017
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. I get asked, “What should I look for when hiring someone for Sales Operations?” or “What skills should I have to break into Sales Operations?” a lot. Thinking about the best and worst Sales Operations professionals I’ve worked with over the years, I’ve come up with four skills that the best have and the worst lack.
FastSpring
OCTOBER 20, 2017
Marketing any service involves extensive campaign management: organizing, categorizing, targeting, and monitoring messages. It’s a big task, particularly in the multichannel environment of the internet. Campaign management software simplifies the process. Like a marketing department working behind the scenes 24/7, the right platform keeps everything running smoothly while triggering messages at precisely the right times to drive profitability.
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Chart Mogul
OCTOBER 19, 2017
This week we take a look at how pushing product usage data to ChartMogul can help you identify trends and better understand your business. Segmentation in ChartMogul is completely flexible, allowing you to get the view of your data you want to see. One key application of this is discovering how product usage impacts metrics such as Customer Retention Rate, Trial-to-paid conversion rate and Customer Lifetime Value (LTV).
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Outseta
OCTOBER 16, 2017
By Geoff Roberts 20 min read As the SaaS business model has matured over the course of the past decade, it's fair to say that awareness of the importance of the customer success function has escalated dramatically. Any SaaS business' success is intrinsically intertwined with the success of its customers - and if you think about it, this is a good thing.
FastSpring
OCTOBER 18, 2017
You've got your ecommerce site up and running, but how do you know if you're racking up the sales you hoped to see? The most efficient way to determine the success of your ecommerce website is to track and monitor your sales performance. How do you do it? Here are a few of the key factors that you need for solid sales performance monitoring.
CloseSaaS
OCTOBER 16, 2017
When I was 18 years old, I used to think that selling was all about talking.
Tom Tunguz
OCTOBER 14, 2017
A startup’s competitive advantage is execution speed. That quickness stems from a CEO’s ability to decide and this ability separates the great from the good. According to a recently published Harvard Business Review article , one of the four key behaviors distinguishing exceptional CEOs is deciding with speed and conviction. [We] discovered that high-performing CEOs do not necessarily stand out for making great decisions all the time; rather, they stand out for being more decisive.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Totango
OCTOBER 14, 2017
Customer Health Score takes multiple dimensions of customer data metrics and classifies them into a single representation of green, yellow or red. It is a consolidation of all the information the company has about the customer, from all probes, people and systems, past and current. Companies use customer health to speed up and scale communication, prioritization, decision making and forecasting of their customer success operations.
FastSpring
OCTOBER 16, 2017
Ideally, companies that are starting an affiliate program have also considered employing an affiliate manager or a dedicated resource to overlook the program performance. In practice, the affiliate channel falls many times under the responsibility of the Online Marketing Manager or the Business Development team. And for many early software start-ups, typically product driven businesses, the company owner is also doing the affiliate’s management.
Totango
OCTOBER 14, 2017
Customer Health Score takes multiple dimensions of customer data metrics and classifies them into a single representation of green, yellow or red. It is a consolidation of all the information the company has about the customer, from all probes, people and systems, past and current. Companies use customer health to speed up and scale communication, prioritization, decision making and forecasting of their customer success operations.
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