Practical Advice on SaaS marketing

JULY 7, 2015

Content marketing isn't just a good idea. It actually works. I've seen it work for my clients and I've seen it work for my own business. Most folks find me by way of my blog or my newsletter. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing.

Content Marketing 113

Content Marketing Marketing Education Acquisition 113

Tom Tunguz

JULY 7, 2015

In every sales process for every SaaS startup, there is one ultimate internal champion advocating the purchasing decision. And it’s their budget that will be used to pay for it. So, which departments within customers spend most on SaaS? One way of looking at this question is to compare the successes of software companies targeting different departments.

Sales Recruiting 113

Sales Recruiting Sales Hiring SaaS Scale 113

Aber Law Firm

JULY 8, 2015

While there are several ways to legally protect your SaaS software, copyright law is the most popular and maybe the easiest way to protect it. Every SaaS executive needs to know a few things about SaaS software and copyright law, so take a quick read of the following. Can you obtain copyright protection for your GUI? This is an important issue, and one that many vendors do not understand.

Software Review 52

Software Review Software SaaS Education 52

CloseSaaS

JULY 6, 2015

If you’re on a sales call with a qualified prospect that says they will buy your solution soon, what do you do? You’ve probably encountered this many times where a prospect verbally commits to buying. someday in the near future. Prospect: “We’re going to buy this next week.

Sales 52

Sales 52

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Payments

ReSci

JULY 9, 2015

Whether someone becomes a customer by subscribing to your service, opening an account, or simply signing up for your newsletter, the key to keeping them around is engagement. However, marketers often jump the gun and start blasting away with heavy-handed sales messaging and discounts. This is a mistake.…. The post Subscription eCommerce Marketing: Keeping Customers Engaged appeared first on ReSci.

Engagement 40

Engagement Subscription Payment Features Marketing 40

Aber Law Firm

JULY 8, 2015

While there are several ways to legally protect your SaaS software, copyright law is the most popular and maybe the easiest way to protect it. Every SaaS executive needs to know a few things about SaaS software and copyright law, so take a quick read of the following. Can you obtain copyright protection for your GUI? . This is an important issue, and one that many vendors do not understand.

Software Review 52

Software Review Software SaaS Education 52

Tom Tunguz

JULY 5, 2015

About two years ago, we examined the new Second Seed , a tactic employed by startups who raise an initial seed round, achieve a set of milestones and raise a second seed round, before raising a series A. During the two years since that analysis, this trend has continued. In the last 24 months, Second Seeds have grown From 7.5% to 18% of US technology seed rounds, both in number and in dollars invested according to Crunchbase data.

Marketing 100

Marketing Startup Investment Trends 100

Aber Law Firm

JULY 8, 2015

While there are several ways to legally protect your SaaS software, copyright law is the most popular and maybe the easiest way to protect it. Every SaaS executive needs to know a few things about SaaS software and copyright law, so take a quick read of the following. Can you obtain copyright protection for your GUI? . This is an important issue, and one that many vendors do not understand.

Software Review 40

Software Review Software SaaS Education 40

Aber Law Firm

JULY 8, 2015

While there are several ways to legally protect your SaaS software, copyright law is the most popular and maybe the easiest way to protect it. Every SaaS executive needs to know a few things about SaaS software and copyright law, so take a quick read of the following. Can you obtain copyright protection for your GUI? . This is an important issue, and one that many vendors do not understand.

Software Review 40

Software Review Software SaaS Education 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Aber Law Firm

JULY 8, 2015

While there are several ways to legally protect your SaaS software, copyright law is the most popular and maybe the easiest way to protect it. Every SaaS executive needs to know a few things about SaaS software and copyright law, so take a quick read of the following. Can you obtain copyright protection for your GUI? . This is an important issue, and one that many vendors do not understand.

Software Review 40

Software Review Software SaaS Education 40

ReSci

JULY 8, 2015

Product recommendations are a powerful tool for customer retention: they can boost average order value by 50%, increase revenues by 300%, and improve conversion. Product recommendations…. The post Building Better Recommendation Engines through Redicto [RS Labs] appeared first on ReSci.

Engineering 40

Engineering Retention Revenue 40

Aber Law Firm

JULY 8, 2015

While there are several ways to legally protect your SaaS software, copyright law is the most popular and maybe the easiest way to protect it. Every SaaS executive needs to know a few things about SaaS software and copyright law, so take a quick read of the following. Can you obtain copyright protection for your GUI? . This is an important issue, and one that many vendors do not understand.

Software Review 40

Software Review Software SaaS Education 40

ReSci

JULY 5, 2015

We've had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post Strike while the iron is hot: New + High/Low Intent stages appeared first on ReSci.

Retention 40

Retention Business Strategy Marketing 40

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

ReSci

JULY 6, 2015

There are many ways to capture data, but subscription companies have it easier than most. By virtue of the business model, subscription commerce can get away with asking customers more about themselves, depending on the product - this is especially true for beauty and grooming-related…. The post Subscription eCommerce Marketing: Capturing Customer Information appeared first on ReSci.

Subscription 40

Subscription Payment Features Marketing Business Model 40

Tom Tunguz

JULY 6, 2015

According to ChiefMarTec, in 2015 there are 1875 marketing technology companies, up from 947 last year. If the number of marketing software companies is any indication, there is a huge expansion in the number of SaaS companies in almost every segment including sales tools, engineering productivity, finance, and human resources. This fragmentation trend has been happening for quite some time.

Scale 100

Scale SaaS Finance Consulting 100