ProfitWell
AUGUST 14, 2019
On this episode, Saba Mohebpour from Spocket asks us a key question to understanding growth: How is customer acquisition cost (CAC) changing over time? To answer this question, we looked at the data from just under seven hundred subscription companies. Here’s what we found. Customer acquisition cost is the lurking variable that will make or break most businesses due to its impact on the velocity of your growth.
SaaStr
AUGUST 14, 2019
How do you handle B2B customers who want a refund on an annual subscription because they didn’t realize that their credit card would get charged again a year later? You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”.
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Groove HQ
AUGUST 14, 2019
This guide covers the ten most valuable customer experience metrics for small to medium businesses broken down in practical terms. It’s primarily meant for those of us: Averse to analytics (english and communications majors, rejoice!) With little or no time to spare (this should be all of us, right?) Who care about customer experience but […].
SaaStr
AUGUST 14, 2019
You refund them, 100%. And you move on to bigger and better things. First, it doesn’t help to not process the refund. In SaaS, once a customer churns — it’s gone. It comes off your ARR/MRR “base”. It really doesn’t matter much if you lose them in month 18 or 24. Revenue that does not recur in SaaS is really revenue you basically never even had. Second, if you don’t do the refund, that’s a rip-off.
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Nimble - Sales
AUGUST 14, 2019
The first impression is an important step in any relationship, especially professional ones. Our brains are wired to analyze a number of information sources. They include facial expressions, tone of voice, gestures, and other non-verbal signals. None of this matters when you introduce yourself through email. This review will help you to use alternative means […].
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
AUGUST 14, 2019
Here, Shane closes out his product demo of Klue with Caitlin, his prospect at OpenGov. This is where things get exciting, so let’s see how he closes and establishes next steps! Need to catch up? Check out Episodes 1-3 here: Episode 1: Shane Uses His “Late-Night DJ Voice” Episode 2: Shane Shows off His Cursor Control. Episode 3: Shane Handles the Pricing Conversation.
OpenView Labs
AUGUST 14, 2019
There’s often an unspoken tension between sales and marketing teams. On one hand, marketing might feel like sales isn’t following up with the leads they’ve generated. On the other hand, the sales team might feel like marketing isn’t handing off quality leads. CEOs everywhere are hitting their heads against a wall. In most cases, it’s not a marketing or sales issue—rather, it’s an alignment problem.
CloseSaaS
AUGUST 14, 2019
In the business world, rarely are deals closed on day one.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
AUGUST 14, 2019
Twilio recently crossed into the $1 Billion ARR club, if not quite at record growth rates, then fairly close to it. 81% Year-over-Year growth at $1,000,000,000+ in ARR. The $1 Billion+ ARR Club. Now, the numbers are flattered a bit, really quite a bit, by Twilio’s acquisition of Sendgrid for $3 billion. Organic growth was “just” 56%.
Net-Results
AUGUST 14, 2019
Marketing is all about perception and positioning. Just because the products are similar doesn’t mean the companies behind it are. My personal niche of marketing automation is a great example of this. My company’s product, Net-Results, competes directly with the likes of Pardot, Marketo and Act-On in the mid-market marketing automation space. Now, don’t get me wrong: all these products are different.
BetterCloud
AUGUST 14, 2019
Every day, organizations are moving from on-premise storage to the cloud, and for those running an onsite Microsoft solution, Office 365 is a popular choice. For those already in the cloud, the transition from G Suite to Microsoft is becoming a popular one. To accommodate both use cases, BetterCloud’s integration with OneDrive and SharePoint Online aims to simplify the move and automate actions.
Andreessen Horowitz
AUGUST 14, 2019
One of the hardest problems in any organization, whether a democratic government or a corporation, is figuring out how to strike a balance between short-term interests and long-term goals.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
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