SaaStr

JULY 22, 2023

Dear SaaStr: What is considered a fair or happy medium secondary amount for the founders to take off the table at a Series B VC funding round? Secondary sales done right truly align founders and the company and incent them to go long. See Brian Halligan’s (co-founder and Chairman of HubSpot) great learning and example here: “Make a large pie & take a bite along the way: One thing Sequoia did in our Series D round was allow us to sell some of our common shares to them as part of the round.

Scale 245

Scale Pricing Acquisition Scaling 245

Tom Tunguz

JULY 22, 2023

The Pilgrims who journeyed across the Atlantic to colonize America raised four rounds of financing sent via ship each year during the summer. The second round of financing, the Series A, was the hardest to raise because the colonists missed plan : pirates pillaged their beaver pelts. Free delivery to rural Americans created the retail catalog boom of the 1890s pioneered by Aaron Montgomery Ward.

Finance 188

Finance Technology Pricing Scaling 188

User Pilot

JULY 22, 2023

Customer behavior analysis helps you to understand what goes on in your customer’s head and respond to it to help with product growth. By delving deep into the data and insights about your customers’ preferences, needs, and buying patterns, you can make informed decisions to drive growth and maximize customer satisfaction. This comprehensive guide will provide you with practical steps and expert strategies to conduct a thorough customer behavior analysis.

Customer Lifetime Value 98

Customer Lifetime Value Software Review Underperforming Technical Team Trends 98

SaaS Metrics

JULY 22, 2023

The significance of SaaS in the investment banking industry lies in its ability to improve efficiency and streamline operations, leading to cost savings and enhanced client experiences. SaaS solutions offer scalable and customizable software applications that can be accessed remotely from any device with an internet connection, allowing investment banks to optimize.

Banking 52

Banking Investment SaaS Metrics 52

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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

Scale

User Pilot

JULY 22, 2023

What is a land and expand strategy? Is this the right thing for you SaaS? How do you get started? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships.

Strategy 95

Strategy Sales Recruiting Customer Success Acquisition 95