Customer Churn Analysis: Why Analyzing Churn Is So Important - ProfitWell
ProfitWell
AUGUST 6, 2019
There’s no more vital metric for a SaaS company to keep track of than churn : the rate at which customers are leaving your business and taking their subscription dollars elsewhere. Churn can be powered by a number of factors, and even small month-on-month increases in churn percentage can be ruinous to planning, so understanding what churn is and how to analyze it is paramount.
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