How do discounts impact growth?
ProfitWell
AUGUST 28, 2019
Today, Nachman Lieser from Connectbooks asks a common question: How does discounting affect the growth of subscription companies? Our answer, however, might cause some controversy. Discounts are one of the worst tactics you can use to grow your business, because like a virus they’re a ticking time bomb for your growth. You probably won’t notice the effect at the outset, but the impact will be felt eventually.
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