Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Use sales conversations as a tool to get product feedback. So how do you get there?

Sales Recruiting 90

Sales Recruiting Product Marketing Scale Sales Hiring 90

Mucker Capital

NOVEMBER 8, 2023

How do we develop positioning? This methodology was developed by Andy Cunningham, a well-known marketing expert, and has been tested over several decades. This enables the startup to develop innovative and distinctive positioning strategies within the market.

Branding 98

Branding Startup Development Strategy 98

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 246

Sales Recruiting Sales Hiring Scale VP of Engineering 246

SaaStr

APRIL 5, 2021

Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. And at a sales perspective, they’ll move to optimizing revenue per lead, over closing every possibly lead. Harder to Recruit. You’ll have to develop a very lean sales culture.

Scale 239

Scale Sales Recruiting Underperforming Technical Team Pricing 239

Tom Tunguz

NOVEMBER 24, 2018

You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do you know what quota plan to assign to the account executives? Stage 1: Management by Objectives.

Compensation 152

Compensation Sales Recruiting Sales Hiring Scale 152

SaaStr

JANUARY 24, 2024

Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.

Scale 224

Scale Sales Hiring Scaling Revenue 224

Sales Hacker

MARCH 30, 2023

If you’re new to sales (or don’t have an economics degree), decoding the sales compensation plan on offer can make your head spin. There are 3 key questions you must ask your hiring manager or recruiter when offered a sales role to maximize your earnings and career potential. Variable OTE. Quota attainment.

Compensation 76

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 76

Neil Patel

OCTOBER 20, 2020

Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. On the other hand, some offer everything you could ever possibly need… but at a higher price point. Types of services. Short-term vs. long-term.

Outsourcing Services 118

Outsourcing Services Outsourced Development Sales Recruiting Sales Hiring 118

Tom Tunguz

APRIL 14, 2019

These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. Second, how to price the product relative to the competition? These are two short term pricing headwinds.

AI 191

AI Sales Recruiting Underperforming Technical Team Machine Learning 191

SaaStr

JUNE 4, 2019

I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager. Decided to go to business school, did that for a little bit and then came out in management consulting, a company. So, they’re a B2B piece.

Sales Recruiting 170

Sales Recruiting Scale Underperforming Technical Team Pricing 170

Sales Hacker

JULY 19, 2022

Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardable. Join us for a great conversation about transitioning in sales and technology selling. Sometimes you have to take one step back to go two steps forward in sales. Sales is all about building internal relationships. powered by Sounder.

Sales Recruiting 84

Sales Recruiting VP of Engineering Sales Hiring Sales 84

User Pilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JULY 27, 2023

Account Managers: They serve as the lead point of contact for all customer account management matters. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Neil Patel

SEPTEMBER 3, 2021

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future , and the early stages of the recruitment process are ideal for the online medium. To get a better idea of how you can use Brazen and the costs of this software, enquire about pricing online. Develop a Marketing Plan.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

Sales Hacker

JANUARY 29, 2018

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

Sales Recruiting 75

Sales Recruiting Scale Sales Hiring Sales 75

Sales Hacker

MARCH 12, 2020

Like most things in life, hiring sales talent is a matter of timing. Especially since the best candidates with strong sales skills are usually snatched up within 10 days. That’s why it’s critical to overcome indecision and move quickly when recruiting sales talent. Is it unrealistic sales quotas?

Sales Hiring 76

Sales Hiring Sales Recruiting Compensation Underperforming Technical Team 76

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. I just don’t think sales have anything to do with product-market fit. A data-driven framework for scaling.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 80

Product Marketing Scale Sales Hiring Sales Recruiting 80

User Pilot

NOVEMBER 5, 2023

Overall, customer value management can make your product more competitive. Sales reps can use the knowledge to shift sales negotiations from price to value. That’s when the team develops the product and helps users to use it effectively, for example, through onboarding and in-app support.

Management 105

Management Scale Customer Lifetime Value SaaS 105

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. So you can see how technology’s starting to play a very important role in development of Africa. I’m from South Africa.

Scale 164

Scale Sales Recruiting Scaling SaaS Payments 164

OpenView Labs

FEBRUARY 3, 2022

And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. While the motion is slightly different, the genuine excitement that helped you make your first sale or close your first round should be leveraged in selling candidates as well. Cash is no longer a top concern.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. They need fewer sales as a percentage of overall employees.

Payment Solutions 149

Payment Solutions Pricing Payments Payment Services 149

Sales Hacker

MAY 16, 2019

Nothing really stood out until I stumbled across a “Director of Sales and Client Relations” role with a company called Jammony. Director of Sales and love what I do. How can you get started in sales? Keep reading as I share my story and offer some tips that could help you get your 1st (or next) sales role. Today, I’m Sr.

Sales Hiring 94

Sales Hiring Sales Recruiting Sales Interviewing 94

Andreessen Horowitz

DECEMBER 5, 2023

But along the way we found that the tool that we’d built was really interesting to a lot of other developers. So, myself and my co founder, we were kind of software developers, like kind of engineers by background. H ow did you guys think about the API that you wanted to launch with for other developers to build on?

Sales Hiring 89

Sales Hiring Sales Recruiting Banking Outsourced Development 89

User Pilot

JANUARY 26, 2023

Why is it important for product managers ? How can you incorporate it into the product development process? To create inclusive products, make it an integral part of the product development process from the very beginning. What is inclusive product design? These are just a few questions that we tackle in the article.

Sales Recruiting 98

Sales Recruiting Interviewing Development Social Media 98

SaaStr

NOVEMBER 2, 2019

First, what is continuous customer development? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. When we spoke before about it, you said continuous customer development becomes so crucial. That’s in a case when pricing is successful. Does one have to move to enterprise?

Scale 132

Scale SaaS Payments Sales Recruiting Payment Services 132

SaaStr

APRIL 17, 2019

Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? What does Steve mean when he says, “marketers need to embrace the developer first mindset?” I mean, my career started as a software engineer, and out of frustration, I went into sales.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

User Pilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. How do you recruit your interviewees? Talk to the developers and engineers. Keyword research and industry reports are two ways to track market trends and identify arising opportunities.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

AUGUST 21, 2023

Product managers need to put themselves in the shoes of company executives, other team members, and of course end users so a strong affinity for empathy will go a long way. Good PMs talk to all departments while great PMs bridge the gap between senior management and development or marketing teams. Leadership.

Interviewing 98

Interviewing Underperforming Technical Team Management Sales Hiring 98

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. I don’t know anything about sales. More power to you.

Sales Hiring 258

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 258

User Pilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Underperforming Technical Team 104

Underperforming Technical Team Sales Recruiting Social Media Market Research 104

Incredo

OCTOBER 17, 2019

is like asking “how expensive should I price my SaaS product?” common software sales comp plans, 2. what factors to consider before defining your SaaS sales commission percentage. What are 5 common SaaS sales compensation models? Cons: For your recruiter, finding contractors who are a good fit will be more difficult.

SaaS Payments 150

SaaS Payments Compensation Payment Services Sales Recruiting 150

SaaStr

MAY 8, 2020

Prior to Work-Bench, Jessica was a Learning and Development Manager at Cisco Systems, where she worked with the Engineering organization on Agile transformation, innovation and culture. Where does Jessica find managers and founders do pipe reviews wrong? How should sales teams and CS respond to requests for discounts?

Sales Recruiting 181

Sales Recruiting Technical Review Sales Hiring Outsourced Development 181

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Payment Methods 82

Incredo

OCTOBER 17, 2019

is like asking “how expensive should I price my SaaS product?” common software sales comp plans, 2. what factors to consider before defining your SaaS sales commission percentage 4. and finally figure out how much that SaaS sales salary should be. In the end, a bonus section is waiting for you! See below!

SaaS Payments 144

SaaS Payments Compensation Payment Services Sales Recruiting 144

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Sales Hiring 223

Sales Hiring Scale Sales Recruiting Underperforming Technical Team 223

OpenView Labs

OCTOBER 11, 2019

Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. While there are many tactical elements to consider, the most successful pricing strategies are built on a strong, almost philosophical foundation: that your pricing needs to be a win-win that works for both your customers and your company.

Sales Hiring 40

Sales Hiring Part-Time VPE CTO Hire Technical Review 40