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SaaS Platform Explainer: Definition, Examples, and How to Grow in the Software as a Service Industry

Stax

The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth. Contact sales What is a SaaS Platform?

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How to Create a Successful Customer Expansion Strategy? (+Best Practices)

User Pilot

Customer expansion drives recurring revenue and long-term growth. By increasing the value provided to existing customers through different expansion tactics, companies can reduce churn and enhance customer lifetime value. Technographics, like operating system or device type.

Strategy 105
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What is Customer Lifetime Value?

Neil Patel

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.

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How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips

Stax

Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Customer lifetime value. More on that later.

Scale 117
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Eleven Secrets of SaaS Product Design

Chaotic Flow

Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. Unlike other businesses, SaaS creates a real-time, always-on connection between the customer and the company through the SaaS product. What are the boundaries of your SaaS product?

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The Complete Guide to SaaS Upselling: How to Increase Revenue from New and Existing Customers

Stax

Whether you’re a startup with a freemium model or an enterprise SaaS subscription, upselling and cross selling can drive lasting growth by enhancing customer satisfaction and increasing customer lifetime value. Lets say your customer has been using your billing software to send out invoices.

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SaaS Renewals: A Guide for Increasing Customer Retention (+Best Practices)

User Pilot

In this article, we’ll share everything you need to know for increasing customer renewals. TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Customer churn rate quantifies subscription cancellations, calculated as lost customers divided by the starting customer count.