Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

FastSpring

DECEMBER 3, 2020

It forces you and your team to think about your marketing strategy in a new way. You need to tweak every marketing tactic to fit in with your overall subscription marketing strategy. But before we get into strategy, let’s talk about the basics of subscription marketing. What is subscription marketing?

Subscription 102

Subscription Payment Features Strategy Payment Methods 102

Intercom, Inc.

JULY 13, 2018

When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Know: They can’t recommend your solution if they don’t know about it. Content marketing works.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

User Pilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What are the different components of SaaS marketing?

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

User Pilot

JUNE 30, 2023

However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction.

SaaS Payments 81

SaaS Payments Outsourcing Services Payment Solutions Payment Services 81

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. Secondly, you’ll need to plan a seasonal social media strategy.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Aaron Beashel

MARCH 9, 2018

It’s not the specific marketing tactics you use, but more the high-level description of how you acquire customers. The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

GetUplift

FEBRUARY 14, 2024

spoiler alert, I’m going to go deep into the “all-in-one” messaging problem the B2B industry has, but first let’s review those common tactics I mentioned above) #1 Copying competitors — without making it fit your messaging strategy There’s no sense in denying it: Everyone does this. You do too (probably). It’s a hard sell.

B2B 65

B2B Technical Review Payment Solutions Scale 65

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

SaaS Payments 94

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 94

Baremetrics

OCTOBER 10, 2021

You’ve probably heard that backlinks are a key component of successful content marketing. Here’s a demonstration provided by the backlink-building software Backlinko. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Table of Contents. That clickable URL?

SaaS Payments 111

SaaS Payments Engineering Payment Methods Payment Solutions 111

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. Secondly, you’ll need to plan a seasonal social media strategy.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

User Pilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Customer acquisition is a broad term used to define the actions and strategies companies use to attract new customers.

Acquisition 90

Acquisition SaaS Payments Payment Methods Metrics 90

User Pilot

MARCH 26, 2024

As you’re researching digital analytics tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

As you’re researching digital analytics tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

As you’re researching digital analytics tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

As you’re researching digital analytics tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

As you’re researching digital analytics tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Integrating innovative software that can cull MRR values from CRM and payment processing systems is a valuable shortcut.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

JUNE 30, 2023

Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Userpilot – recommended for generating AI-powered in-app copy Userpilot is a product adoption platform. Let’s dive in!

AI Search 93

AI Search AI Payment Solutions ChatGPT 93

Buffer Resources

NOVEMBER 7, 2023

Investments in things like accounting software, my LLC paperwork, and some initial office supplies my first year in business added up to only $1,629.43 (and that included health insurance).   Accounting software: I’d also be lost without QuickBooks. All I really needed was a computer and a reliable Internet connection.

Scale 109

Scale Scaling Payment Solutions Payment Services 109

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Outseta

JANUARY 9, 2019

The majority of our expenses in 2017 were related to software and development infrastructure required to build the product. Forte fees represent payment processing costs associated with one of the payment gateways we support, Forte Payment systems. Like content marketing. 2017 2018 Total.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

ProfitWell

SEPTEMBER 10, 2020

Figuring out optimal pricing is always a challenge, but in young industries like SaaS, even the pricing strategies are often experimented with frequently. There is currently a surge in usage-based pricing and other creative pricing strategies. 4 strategies to grow your SaaS business. Vertical SaaS. How to track your SaaS growth.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? We’ll see more services companies adopt a product led growth strategy but for selling their services online. One is connected to the payments business and what my company, Flywire, does, and the other is related to how organizations manage themselves. Martin Roth, CRO at Levelset.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Neil Patel

JANUARY 31, 2022

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. The same strategies local businesses use just aren’t as effective. What Is E-commerce Marketing?

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Kraftblick

MAY 29, 2018

Read on to learn which strategies will increase your visibility in SERPs and attract more qualified leads. Search Engine Marketing Strategies to Increase Visibility. You may have already published a lot of content but found that it’s not performing as well as you’d like. Reviews (reviews of different software in a space).

Engineering 40

Engineering Strategy Payment Solutions Marketing 40

Baremetrics

JULY 20, 2021

With the number of SaaS companies increasing, it is crucial for you to follow certain growth strategies to outdo your competitors. Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. Table of Contents.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You started off in engineering, I believe.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Backlinkfy

JULY 30, 2019

Understanding terms in Digital marketing or learning how to be a pro, you will come across terms that repeat over and over again. Let’s help you understand these terms as you take action to improve your online business marketing strategy. Developers will often use APIs to connect or integrate systems and services.

Payment Methods 40

Payment Methods Merchant Services Payment Services Payment Solutions 40

wepay

FEBRUARY 20, 2018

The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. However most of the suggested strategies in this blog post revolve around better engagement with the customer along the path to converting them. What is a go-to-customer strategy?

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Google Analytics.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

Outseta

JANUARY 10, 2020

While our regular company updates focus largely on product updates, this one is intended to pull back the curtain and provide some insight into how much it costs to build a modern SaaS business, how we’ve allocated equity amongst our team, and what we’ve done from a marketing perspective to grow our user base. 2017 2018 2019 Total.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

User Pilot

MARCH 7, 2022

To attract potential customers, marketers invest a staggering amount of resources across multiple channels. A customer’s payment is typically the finish line of a race. Provide FAQs and a knowledge base to help customers find solutions to their problems. The sales team then does its part to entice the prospect to sign up.

Onboarding 88

Onboarding Engagement Payment Methods SaaS Payments 88

Neil Patel

JULY 12, 2021

Here are 20+ tools (in no particular order) that you should try out if you’re looking for new, easy ways to streamline marketing functions. What is Marketing Automation? Marketing automation is not a nice-to-have strategy you can ignore — the industry is expected to be worth more than 25 billion dollars by 2023.

Payment Methods 145

Payment Methods Scale Payments Marketing 145

Outseta

APRIL 14, 2020

This post outlines the “new” rules of Indie Hacking that you should consider as you plan out your strategy for Indie Hacking your way through the recession that lies ahead. Generally speaking, building a software product—even a minimum viable product—is going to take more effort and time than selling your skills as services.

Payment Methods 68

Payment Methods Payment Solutions SaaS Payments Payments 68