Buffer Resources

SEPTEMBER 3, 2024

Tagging your partner organizations, influencers, or thought leaders at your company (your CEO, CTO, etc.) Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media. That’s me at CloudZero. 

Social Media 107

Social Media B2B Interviewing New CTO 107

SaaStr

MARCH 7, 2021

5/ Moving from CTO-led -> VPE-led dev team. Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. Hire a VP of Corporate Marketing and then yes, a CMO.

Part-Time VPE 286

Part-Time VPE Sales Recruiting Sales Hiring Scale 286

SaaStr

OCTOBER 25, 2023

Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing. Product marketing is neither marketing nor product. You’re not building a product or getting any new customers. But ultimately, who should Product Marketing report to? But if you create truly valuable content, it won’t.

Scale 278

Scale Sales Hiring Sales Recruiting AI 278

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Upscope

JANUARY 5, 2020

through the marketing mix. " My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? It has some unique new features, though it's not positioned around those. Create a new category. Why should I give a damn?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Outseta

NOVEMBER 19, 2019

Your goal is to position each of the marketing investments you intend to make appropriately and make sure that you have buy-in from the team on the work you’re committing to. Just as a CTO may have to explain the importance of technical projects to a CEO, the CMO needs to educate the CEO on the various ways marketing can drive their business.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.

Payment Solutions 52

Payment Solutions Payment Features Outsourcing Services Payments 52