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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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7 Common Vanity Metrics That You’ve Been Using

Baremetrics

I like to say metrics of any sort are designed to answer one specific question about your business (I say this a lot , a lot a lot , maybe too often ), and you track them so that you like the answers. In this article, I go over 7 of the vanity metrics that you’ve probably been using and should stop using now. Table of Contents.

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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. The process includes translation.

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Backlinks and Google Penalties: 5 Tips on Avoiding Search Engine Disasters

Baremetrics

You’ve probably heard that backlinks are a key component of successful content marketing. Used incorrectly, however, incoming links to your website can land your business in some extremely hot water. Read on for our 5 tips on creating inbound links for SaaS business. Table of Contents.

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s get right to it!

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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SaaS Conversion Funnel: How to Track and Optimize Your Funnel

Baremetrics

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. Table of Contents. 1 What is a SaaS conversion funnel?