Remove Content Marketing Remove Interviewing Remove Sales Recruiting
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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.

Scale 284
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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: I can leave my horrible sales job making $240k OTE and be a solopreneur. What does a VP of Marketing do?

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How to Use Employee Spotlights to Grow Sales

Neil Patel

They are an uber-effective (and perennially underused) marketing tactic. They can help humanize your brand and, ultimately, boost sales. They also make for incredibly effective marketing collateral. There’s no corporate sales message with an employee spotlight. Boost Your Recruitment Strategy.

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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business.

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The Underutilization of Video with Andrew Levy

FastSpring

Andrew Levy told me during an interview for the Growth Stage Podcast. Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.”

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Scale 293
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What makes a world-class CMO in 2019? And what makes them fail?

Intercom, Inc.

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117