SaaStr

OCTOBER 10, 2022

“Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . Jon Perera, CMO at Highspot, says the place to start is sales and marketing alignment—a system that aligns strategy, communication, execution, and goals between the two departments. Deliver one narrative. Key takeaways.

Scale 267

Scale Sales Hiring Marketing Venture Capital 267

Neil Patel

AUGUST 10, 2021

Strategy #1: Research Your Niche. Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Strategy #2: Develop an Online Presence and Following.

Strategy 143

Strategy Social Media Marketing Technical Review 143

OpenView Labs

AUGUST 30, 2019

After wearing many SaaS hats, from my early engineering days to my product positions and former role as Head of Business Strategy, Operations, and Monetization at Atlassian , I’ve learned a lot about pricing. Ensure Monetization Strategy Sits Within the Most Appropriate Function.

Pricing 53

Pricing Scale Construction Acquisition 53

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. However, they are expensive to run.

Social Media 126

Social Media Advertising Sales B2B 126

CustomerSuccessBox

MARCH 14, 2022

Learn and apply basic statistical tools to solve real-world Customer Success problems Track churn accurately Measure and interpret NPS and CSAT in new ways Construct predictive customer health scores Increase forecasting accuracy Improve business results. Associated Certification: Cisco Customer Success Manager Price: $800.00

Customer Success 52

Customer Success Marketplace as a Service Interviewing Mobile 52

SmartKarrot

OCTOBER 13, 2023

Considering this, here are five crucial strategies every customer retention playbook should include: 1. Offering Superior Customer Support In today’s SaaS dominated landscape, a product or service’s value isn’t solely determined by its features or price point.

Retention 10

Retention Strategy Marketplace as a Service Innovation 10

ChurnZero

JUNE 22, 2021

This course is for: If you work with customers and are interested in the topics of marketing, market research, sales, customer service and strategy this course is for you. Construct predictive customer health dashboards. Includes: 1 downloadable resource and certificate on completion. Improve your processes.

Customer Success 92

Customer Success Churn Consulting Marketplace as a Service 92