compliance, SMB and User Experience

The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tom Tunguz

JUNE 19, 2016

Product The product is built with this strategy in mind, and differentiates itself in the market with the friendliest user experience in the market, which is how the product will initially be evaluated by these ultimate evangelists. As startups scale and address incremental customer segments, the marketing mix becomes more complex.

Pricing

Pricing Startup Strategy Development

Best Learning Management Systems

Neil Patel

JANUARY 7, 2021

Schoology – Best for K-12 education D2L Brightspace – Best for higher education Tovuti – Best for selling online courses Looop – Best for SMB employee training Docebo – Best for enterprise learning Sensei – Best LMS plugin for WordPress. The other thing to pay attention to is content compliance.

Systems Review

Systems Review Management Scale Education

What is a Payment Management System?

Stax

APRIL 11, 2024

SMB owners wear many hats, managing everything from staff to sales. Look for a PMS that can serve as an all-in-one platform for payment processing, integrates with other technologies, offers appropriate POS equipment, and prioritizes security compliance. Modern POS tools are user-friendly, simple, and speedy.

Payment Services

Payment Services Payment Solutions Merchant Services Payment Methods

Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

DECEMBER 14, 2021

This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. Our SMB Clients. That’s why we’re committed to using our experience to help SMB clients reach their full potential. Contact us to learn how we can help your SMB grow.

Technical Review

Technical Review SMB Sales Hiring Finance

Creating An Enterprise SaaS Marketing Strategy

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely.

Enterprise

Enterprise Strategy Marketing SaaS

Top 7 SSO Providers You Must Consider in 2021

Frontegg

AUGUST 12, 2021

Pros: Shared logins, Strong user experience, Easy to use, Good support Cons: Integration issues, Average API support, Iffy customization Pricing: $2/month/user (Basic), $4/month/user (Advanced Directory). #5 They can also access multiple application logins, which is becoming the norm across most use-cases today.

B2C

B2C Identity management B2B Systems Review

Top 10 SSO Providers You Must Consider in 2022

Frontegg

NOVEMBER 25, 2021

Main benefits of using SSO platforms include: Added ease of use for end-users, which enhances customer satisfaction Less stress on developers to create new authentication solutions Improved security and compliance capabilities A seamless experience that is easy to integrate Better and easier to manage, especially while scaling up fast.

B2C

B2C Scale Identity management Enterprise readiness

Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

DECEMBER 13, 2018

We are going from having an enterprise business to having a mid-market business to investing in an SMB business. With our go-to-market strategy, as you said, we turned the playbook upside down and we’re going from the enterprise to mid-market to SMB. Ultimately, the product works for every company.

Scale

Scale Marketplace as a Service Mobile Sales Hiring

Beyond the hype: Practical advice on building a platform

Intercom, Inc.

SEPTEMBER 26, 2019

From there we actually built some enterprise capabilities that customers wanted around governance and compliance. And so, for products that are solely self-serve (and solely SMB or very small business), it can make less sense for us to go after it, right? Julien Codorniou on creating a seamless platform experience.

Underperforming Technical Team

Underperforming Technical Team Marketplace as a Service Outsourced Development Development

SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

AUGUST 15, 2020

And does that kind of validate how we think about user experiences? We are still heavily oriented to SMB and to entrepreneurs. You say that Shopify is an SMB customer when I see 29%. I think Slack the majority of their revenue is enterprise even though their roots is SMB. Shopify has never moved up market.

Payment Methods

Payment Methods Merchant Services Scale Payments

What is Omnichannel Customer Experience & Why You Should Invest In It

User Pilot

AUGUST 6, 2023

Data security or compliance risks. Whether you’re engaging through Amazon’s main website or browsing through sub-brands like Kindle, Audible, and Goodreads you’ll notice that the experience is always consistent (not to mention extremely interconnected). Source: SMB Compass. Inconsistent data reporting.

Investment

Investment Banking Social Media Customer Lifetime Value

Product-Led Growth (PLG) For Startups

Mucker Capital

APRIL 6, 2023

Should they focus on the setup, the onboarding flow, the free user experience? Should they focus on collaboration that promotes getting additional users on the platform? Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated.

Startup

Startup Scale CTO Hire Outsourced Development

Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

DECEMBER 8, 2022

FastSpring automatically changes the language, currencies, and payment methods of the checkout experience based on where a customer is located. FastSpring offers multiple purchase experiences, from a self-serve ecommerce checkout to digital invoices you can send your business customers. So it’s more than just localizing language.