5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures
SaaStr
DECEMBER 5, 2023
When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. Security — SOC 2 compliance is table stakes. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance. The lesson learned? That works great!
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