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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming. AWS, Twilio, Heroku, etc.

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

I dream about clients telling me, ‘Hey, I did not receive my payment today. ” This brutal honesty has become Wang’s signature—and it’s exactly what propelled Deel from $1M to $100M ARR in just 20 months, making them (briefly) the fastest-growing SaaS company in history. .” What is going on?'”

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What is a Payment Processing System and How Does It Work?

Stax

According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a payment processing system.

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

Instead, the company pivoted aggressively into expense management and payments, expanding beyond its travel roots. The strategy paid off: Navan now serves over 11,000 businesses globally, including household names like Zoom, Lyft, Shopify, and Heineken. Filed April 2025 Stripe 2010 Patrick Collison Payments $1.4T volume $91.5B

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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. Miro’s pricing strategy evolved with their business goals: Early stage: Minimum five-user paid plans to ensure collaborative value.

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Billing System Migration: How to Nail It?

Subscription Flow

Billing system migration is the process of replacing your existing billing system with a new one. Companies opt for this process to adopt new tools, and upgrade their functionality. It cannot handle complex payment scenarios. It does not support multiple payment gateways, and modern compliance standards.

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How to Create a Successful Customer Expansion Strategy? (+Best Practices)

User Pilot

While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns.

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